Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

At MarketingSherpa Email Summit 2013, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation, "How to Optimize and Test: Calls-to-Action for Maximum Conversions." Read on for three tests…

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…

In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…

In the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers surveyed said they have very little or no data on their customers’ behavior. Read on to learn how marketers can begin or improve their data efforts by…

Marketers approach negative lifts with a stigma of failure instead of using the experience as a valuable learning tool to gain customer insights. Read further to find out what you can learn from a decrease in conversion, including three…

Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…

PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…

Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…

One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…

The challenge you face with your subject lines is discovering what resonates with your audience while eliminating what doesn't. Read further to learn more about a recent subject line test we conducted here at MarketingExperiments and what…

Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read further to learn more about a subject line test that offered promise or intrigue and what we discovered about our audience

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…