Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that a single change is typically a…

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on…

Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync with your business model? Getting prospective customers to land on your pages is just the beginning. You may need to capture…

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value…

We have all probably designed a test Webpage or offer email that we expected to dramatically outperform the control and been stunned when performance is poor or the results come back inconclusive. What can you do to get significant…

It’s the nightmare scenario for any analyst or executive: Making what seems to be the right decision, only to find out it was based on false data. Through online optimization testing, we try to discover which webpage or email message…

We examine research findings to discover what factors determine the efficacy of online marketing email copy. We examine research findings to discover what factors reduce “bounce” rate and keep visitors continuing through the…

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles…

Can copy and design changes alone significantly lift the performance of free trial offer pages? Many online services offer a free trial as their primary incentive to attract new subscribers. Generally, a free trial offer works well.…

Can online marketers achieve a worthwhile return on investment with smaller PPC engines like Kanoodle, Miva and others? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic…

How to increase conversion rates with real and implied Urgency. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Testing The Power Of Urgency On Landing Pages In…

How to create a simple metrics dashboard to track what really matters. You can listen to a recording of this clinic here: Essential Metrics for Online Marketers Many marketers feel overwhelmed by the volume of data generated…