How carefully do you listen to what your site users want?
As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Optimizing Landing Pages
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
The power of authenticity…
We have spoken about the need for transparent marketing a number of times in this blog.
Then yesterday a surprise…
When did you last conduct a competitive analysis?
We have written before about the importance of identifying and communicating a unique value proposition for your…
Another point of view on choosing a product or domain name…
In a previous post I talked about our research findings on choosing a strong product or domain name.
In general we…
If your site pages don’t add value…be prepared to fall in organic search…
In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content…
Site Headlines Tested
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Optimizing Landing Pages 2006
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
How good is your customer service “after hours”?
There’s a wonderful post and image over at the Church of the Customer blog.
It points out that the Hilton Hotel…
What’s the best text to use on your “Buy Now” buttons?
This question was raised during our teleconference call on landing pages yesterday.
It’s a good question.
There…
May 10 Clinic Notes
NOTES:
These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be…
A quick update on credibility indicators…
In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing…
A nice award for this blog…and the issue of credibility indicators.
First, a thank you to the editors of 60SecondIdeas.com.
They selected the Marketing Experiments Blog as one of…
Control over your brand online? What control?
In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate…
Perhaps trash content sites are not a thing of the past after all
In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply…
Marketing is a System, not an Event.
So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week.
We agree.
All too often…
April 26 Clinic Notes
NOTES:
These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event…
Your Brand is What You are. Not What You Say.
Martin Lindstrom has written an interesting piece on branding.
He talks about three rocks, of similar…
In Search of a Value Proposition
You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions…
Does Your Web Site Deliver What Your Visitors Want?
There’s a piece on the BBC site about a recent survey by Jupiter Research and marketing firm iProspect. They came…