More on Click Fraud

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that 35…

Catch Slowly Emerging Online Trends

Some things happen online at a dizzying speed and, unless you have the advantage of being the “first-mover”, it will cost you a lot to catch up. However, other things happen quite slowly. One of these slowly emerging trends is people’s…

In Search of a Value Proposition

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…

Questions & Answers on Pay Per Click Tracking

This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to me…

More Evidence of the Power of Small Changes

In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…

Tracking Click Fraud

This week the media seems to have been alive with articles and posts about click fraud. I can’t recall when the topic was so much “in the news”. Perhaps the high point of the week was when tempers flared and voices were raised at a session…

Online Testing Certification

Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But it…

Trash Content Sites & How to Beat Them

I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions. Lone webmasters, and even…