Browsing Category

Conversion Marketing Methodology

Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the…

Linda Johnson Jan 22, 2018 2

It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they…

Conversion Marketing

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition…

Daniel Burstein Dec 14, 2017 2

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…

Conversion Marketing

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

Linda Johnson Dec 5, 2017 1

In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video…

Conversion Marketing

Form Optimization: The importance of communicating value before making the “ask”

Linda Johnson Nov 27, 2017 0

If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.

Conversion Marketing

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…

Conversion Marketing

How to Think About Email Capture Forms Like a Customer

Paul Cheney Oct 10, 2017 3

What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?

Conversion Marketing

Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

Linda Johnson Sep 26, 2017 2

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you…

Conversion Marketing

Marketing is Not About Making Claims; it’s About Fostering Conclusions

Paul Cheney Sep 21, 2017 0

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers…

Conversion Marketing

The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity

Linda Johnson Sep 5, 2017 1

Flint McGlaughlin shares three principles that FreedomCare, and marketers like you, can utilize to overcome this obstacle to conversion — lack of clarity.

Conversion Marketing

Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel

Linda Johnson Aug 28, 2017 0

In this Quick Win Clinic, the customer's momentum, while traveling up the sales funnel, quickly slows down after giving the first few micro-yes(s), because a very large "yes" is being asked of them too soon — to install something on their…

Conversion Marketing

When Not to Optimize: Getting into the high-performance zone for conversion optimization

Linda Johnson Aug 7, 2017 0

While optimizing an insurance company's homepage, we learn that time and money would be better spent building a new page from scratch.

Conversion Marketing

Effective CTAs: How the thought sequence of a call-to-action affects landing page performance

Linda Johnson Jul 24, 2017 0

In this Quick Win Clinic, Flint McGlaughlin optimizes a webpage that provides marriage counseling. The CTA is in a prominent position but fails to achieve significant conversion because the micro-yes sequence was ignored.

Conversion Marketing

Conversion Rate Optimization: Getting the right “yes”

Linda Johnson Jul 10, 2017 0

Customers are often jaded by broken promises from other marketers, and they are tired of endless ads that don't deliver. You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes.…

Conversion Marketing

The Danger of Using Grammatically Incomplete Headlines

Arren Mills Jun 19, 2017 0

Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.

Conversion Marketing

The MECLABS Conversion Index

Paul Cheney May 10, 2017 1

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision…

Conversion Marketing

UX or Design: Where should marketers invest?

Paul Cheney Mar 24, 2017 1

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to…

Conversion Marketing

Customer Service Can Be a Treasure Trove of Ideas For CRO

Daniel Burstein Mar 14, 2017 0

Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…

Conversion Marketing

The MECLABS Conversion Heuristic Applied

Paul Cheney Feb 23, 2017 0

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the…

Conversion Marketing

Industrial Digital Marketing

Paul Cheney Feb 9, 2017 0

Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are…

Conversion Marketing

The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

Paul Cheney Dec 12, 2016 0

Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with customer understanding As with any…

Previous 1 2 3 4 … 20 Next