Conversion Marketing Methodology

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to…

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…

There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want.…

As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

Learning the conversion heuristic (C = 4m + 3v + 2(i-f)-2a) is part of almost any MECLABS (MarketingExperiments' parent company) certification, and eventually becomes something you begin applying to everyday life. Read on to learn how a…

We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something…

If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…

When customers encounter too much friction in the sales or registration process, they abandon the process. To increase conversions, marketers must know how to reduce friction on their pages and in their funnels. Read on to learn how several…

MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.

This MarketingExperiments Blog post features three tests from our sister publication's, MarketingSherpa, newsletter case studies. Read on to find out more about A/B split tests on email campaigns, landing pages and paid search efforts.