Conversion Marketing Methodology

What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way into the optimal layout for your needs. Read on to learn more about how a large…

The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop users…

The end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before. Read this post for three takeaway lessons from 2013 you can use to aid your own marketing…

One of the most critical elements of copy needed for a product is the “why” factor. It’s the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, learn how marketers at…

Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action. It’s no big surprise that experiments with our Research Partners have found that…

Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

Going into my first test on a webpage, I wanted to ensure I got a positive result. The last thing I wanted to do was put countless hours of time and effort into a test plan, only to receive results that were not favorable to my…

Performing a radical redesign can be a daunting endeavor. You really can’t tell what changes are helping or hurting your conversion rates when you look at the data. But, what if you were to look into your data beyond conversion rates? What…

Turning test ideas into wireframes can be a little problematic when it comes to keeping aesthetic elements at the forefront of optimization when the focus is often centered on metrics. Read on for three tips to help keep your test designs…

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…

Building credibility with your online customers can feel like you’re pushing boulder uphill at times, but luckily, there are some tools marketers can use to minimize the heavy lifting. Read on for three tips you can use to build your…

In this MarketingExperiments Blog post, learn three keys to improving your calls-to-action on your site by remembering some basic instincts from childhood.

When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. Read on to learn how the MECLABS research team used a simple pop-up overlay on a landing page…