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Conversion Marketing

Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?

Daniel Burstein Dec 26, 2012 2

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…

Landing Page Optimization: 3 tools to help you optimize in 2013

John Tackett Dec 21, 2012 6

In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…

Conversion Marketing

The 5 Most Startling Marketing Discoveries from 2012

Editorial Staff Dec 20, 2012 0

Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…

Webinar Testing: Ask your customers what works best for them

John Tackett Dec 19, 2012 5

If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.

Marketing Discoveries: Tactics that worked for your peers in 2012

Daniel Burstein Dec 10, 2012 0

In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…

Conversion Marketing

Website Optimization: 5 mistakes marketers and designers make with color

John Tackett Dec 7, 2012 13

Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics

Conversion Marketing

Website Optimization: 3 quick win changes you can test right now

John Tackett Nov 30, 2012 6

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

Marketing Optimization: 10 resources to help your online testing efforts

John Tackett Nov 19, 2012 2

At MarketingExperiments, we often write blog posts that dig deep into experiments and tests that we share with you to help you do your job better. However, all the test results in the world don't matter if you're new to online testing or…

Conversion Marketing

Conversion Rate: Average website conversion rates, by industry

Daniel Burstein Nov 2, 2012 10

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Conversion Marketing

Landing Page Optimization: 3 test ideas from a WordPress landing page

John Tackett Oct 19, 2012 4

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

Conversion Marketing

Optimization 201: Fix the broken leg before you fix the broken toe

Adam Lapp Oct 17, 2012 8

If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…

Conversion Marketing

3 Optimization Lessons we can Learn from the Fashion Industry

Adam Lapp Oct 12, 2012 0

The constant changes and revisiting of previous ideas that are found in the fashion industry are very similar to evolving trends and best practices in optimization. Learn three lessons that the fashion industry can teach marketers about…

Conversion Marketing

Conversion Rate Optimization: 2 takeaways from a 42% increase in conversion

John Tackett Oct 1, 2012 3

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Conversion Marketing

See the Research in Action

Editorial Staff Sep 27, 2012 0

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. However, that application requires a leap that many marketers find…

Conversion Marketing

Website Optimization: 1,915 marketers rank the top optimization goals

Daniel Burstein Sep 21, 2012 2

Website optimization has become one of the most important priorities in digital marketing. Learn three insights into how you can use website optimization to aid your testing efforts.

Conversion Marketing

Website Optimization: How your peers improve conversion rate

Daniel Burstein Sep 17, 2012 1

Website optimization can produce a greater ROI on the costs of driving traffic to your website. Learn three successful strategy insights you can use to aid your optimization efforts.

Conversion Marketing

Landing Page Optimization: 5 questions to ask for a quick win

John Tackett Sep 10, 2012 5

Headline optimization is one of the simplest ways for a marketing team to achieve a lift. Learn five headline questions that every marketer should be asking.

Landing Page Optimization: For the best test ideas, look beyond yourself

Daniel Burstein Sep 5, 2012 12

Finding the next testing idea to keep the conversion rate rising is often one of the most difficult challenges a marketing team faces. Learn how the MECLABS analysts use peer review sessions to make test planning an organization wide…

Conversion Marketing

Homepage Optimization Applied: Get ideas for your next homepage test

Daniel Burstein Aug 31, 2012 1

Homepage optimization can be challenging for the marketing team trying to discover what works on a company's homepage as visitors with a broad range of motivations pour in from multiple traffic sources. Watch the excerpt of the recent Web…

Conversion Marketing

263% Higher Conversion Rate

Editorial Staff Aug 30, 2012 0

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety…

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