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Silent Conversion Killers: Your peers share elements that are hurting your marketing performance…

Daniel Burstein Mar 12, 2012 3

What are the most overlooked conversion killers and how can marketers overcome them? Let’s look at some of the top optimization advice we received from some of your peers …

Conversion Marketing

Incentive: The bacon of marketing tactics

Daniel Burstein Mar 7, 2012 6

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

Conversion Marketing

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

Daniel Burstein Mar 5, 2012 1

If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…

Marketing Optimization: What minor changes have produced major lifts in your marketing?

Daniel Burstein Feb 20, 2012 0

The magic question for marketers is, “How can you get the greatest amount of return on the least amount of marketing investment?” Sometimes you can find the answer in the low-hanging marketing optimization fruit. Learn a few tips from your…

Conversion Marketing

Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns

Rebekah Henson Feb 15, 2012 2

According to the 2012 Email Marketing Benchmark Report, the majority of small- and medium-sized businesses do not test or optimize their emails. Read on for four takeaways from the post-Email Summit 2012 workshop that will help you view…

Conversion Marketing

Quick Lift Ideas: 8 test ideas to help you increase conversion across your site

Paul Cheney Jan 25, 2012 5

The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential.…

Conversion Marketing

Rapidly Maximizing Conversion

Editorial Staff Jan 19, 2012 0

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you'll never learn anything about what works and doesn't work on your pages. One…

The Ultimate Click: How to get what you pay for with pay-per-click advertising

Paul Cheney Jan 13, 2012 4

In response to a reader question, Paul Cheney takes our exploration of the most effective use of pay-per-click advertising one level deeper today. Read how ad relevance can increase conversion rates …

Conversion Marketing

Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?

Paul Cheney Jan 11, 2012 2

When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…

Website Optimization: How your peers increase their conversion rate…quickly

Daniel Burstein Jan 9, 2012 8

In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…

Conversion Marketing

How to Increase Conversion in 2012

Editorial Staff Dec 15, 2011 0

This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012. The average marketer's schedule is unbelievably hectic. Between meetings,…

Conversion Marketing

Marketing Campaign: Landing page optimization can help improve the return on your media spend

Daniel Burstein Dec 12, 2011 9

Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…

Conversion Marketing

Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning

Brad Bortone Dec 9, 2011 1

As we prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored by HubSpot) we took a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions…

Conversion Marketing

Marketing Optimization: You can’t find the true answer without the right question

Daniel Burstein Nov 28, 2011 11

According to the just-released MarketingSherpa 2012 Email Marketing Benchmark Report, we found that 85% of marketers don’t even know why they’re running every test they run! For this blog post, we'll focus on how to write a research…

Evidence-based Marketing: How to overcome the overconfidence bias

Daniel Burstein Nov 21, 2011 2

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

Conversion Marketing

Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer

Paul Cheney Nov 11, 2011 2

With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. Affiliate marketers can increase their ROI the same way a merchant would increase its ROI: by providing enough perceived value to guide the…

Conversion Marketing

Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing

David Kirkpatrick Oct 24, 2011 10

At the West Coast leg of the MarketingSherpa B2B Summit 2011 in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content…

Conversion Marketing

Landing Page Optimization: Addressing customer anxiety

Selena Blue Oct 7, 2011 5

Anxiety can stop website visitors in their tracks – the back button makes it ultra easy. Thinking of their concerns in rational terms may not help you either. Fortunately, the there are three different levels you can seek to relieve or…

Conversion Marketing

Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing page

Paul Cheney Oct 5, 2011 10

After trying a few different strategies with their page, nothing worked to improve conversion on Saxo Bank’s PPC landing page for a free trial. Michael Aagaard generated 99.4% more conversions by adding clear value proposition.

Conversion Marketing

Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps

Jen Doyle Sep 30, 2011 6

Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…

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