Conversion Marketing Methodology

If you’re not careful, you could be running tests that tell you one thing when the situation is completely different. You could be making critical decisions based on bad data. And those are the worst decisions you could make, because you’ve…

Ideally, marketers could have an unlimited budget to run tests on their sites to learn more about their customers and drive long-term sustainable revenue. But in the real world marketers need buy in from superiors. The best way to do that…

Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. In this blog post, we reveal seven of the most common…

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you’re spending time and money driving to your website. However, testing anything on your website can be a bit…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment received 200% more conversions and you could win a free book.

One of the easiest things to do to get a lift on a lead generation offer is to reduce the number of form fields. We hear it all the time because it works. The problem is, it only works so well and then you start seeing diminishing returns.…

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…

One of the easiest elements to change on a page is the headline. It's also one of the most important parts of the page to optimize if you're trying to get a lift in your conversion rate. However, when tasked with writing an engaging…

Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…

After initial introductions, Daniel jumped right in with a case study illustrating how many companies tend to throw more money at leaky sales funnel, instead of fixing those leaks. In the case study, however, a marketing manager makes a…

Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Maybe it’s because you don’t know how to do LPO. Maybe it’s because you don’t have the resources. Whatever the reason, here's 36 tools and…

There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…

MarketingSherpa asked a few thousand marketers: Which process/transaction is the primary objective of your organization’s website? See the chart that breaks down the answers and help name the categories of website objective for the 2011…

Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

Find out how a UK-based discount airline increased bookings and revenue through online testing. One test led to an 18% increase in seat bookings, and a second created a 2.5% increase in flight booking conversion and helped to solve an…

Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little…

Sometimes optimizing a page means making a few minor tweaks here and there. But when the page has several issues, a radical redesign may be called for. When you take this step, it can either get you amazing results or fail terribly. But you…