Conversion Marketing Methodology

When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…

The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing…

Senior Manager of Research and Strategy, Gina Townsend, provides optimization advice and testing suggestions for a free trial landing page from BMC Software…

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

A recent experiment illustrates the power of one-to-one conversation in marketing campaigns. This case study and more will be discussed in our free live web clinic today.

Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus. But is it optimized to meet your marketing goals? Or is your…

How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…

While data-driven marketing testing and optimization practices can help give you the insights you need to drive significant ROI gains, the numbers themselves are often not enough to win over business-level executives to your vision. Here’s…

Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin...

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.