Conversion Marketing Methodology

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on...

Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…

A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...

An alumnus asks questions about reliable case studies, SEO, and test design...

One Twitter follower wanted our feedback on her new web page. Dr. Optimize got out his scalpel and went to work. See what lessons you can learn for your own pages from the latest conversion diagnosis...

Which landing page performed the best? Test your marketer's intuition for a chance to win...

At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…

The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed…

The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

Web marketers are running tests every day based on intuition, hunches, and test ideas that have ostensibly worked in the past. But this all-too-common approach to testing is fraught with hazards – from validity threats and sample…