Conversion Marketing Methodology

Analyst Tony Valcarcel reviewed this landing page, submitted by Dr. Brantley's Weekend Detoxification Program.

Analyst Adam Lapp reviewed this landing page, submitted by Costume Supercenter.

Analyst Heather Andruk reviewed this landing page, submitted by Broadcasters Mentoring Group.

Senior analyst Gina Townsend reviewed this landing page, which was submitted by Shozam.com.

Senior analyst Boris Grinkot reviewed this landing page, which was submitted by OnlineShoes.com.

Senior analyst Gaby Diaz reviewed this landing page, submitted by ExpandingLight.org.

Our team of analysts conducted optimized five landing pages from our web clinic contest. See how they applied the MarketingExperiments Conversion Sequence.

Optimization is serious business, especially in this economy, but it's important to have some fun with it. Even scientists are allowed to geek out a bit, right? So we're conducting a special "Optimization Idol" live clinic and contest…

If you're looking for ways to quickly increase revenue and results, work with Dr. Flint McGlaughlin and our analysts to optimize your site at two upcoming workshops in Salt Lake City and Miami.

Many executives are frantically looking for ways to not only keep their organizations solvent, but growing. Much of that growth potential can be tied back to smart marketing.

In this economy, most organizations aren't willing to stick their necks out too far. And that's exactly why it makes sense for the bold to do so.

Many marketers still need help with optimization and conversion rate testing methods, so we turned to our research analyst, Andy Mott, for some guidance from the trenches. Here are his suggestions for better marketing tests for bigger…

For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…

Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.

Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”? Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…

Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.

Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience. I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide…

What can you do when your order path is eight pages long and "corporate headquarters" has strict policies that essentially tie your Web marketing hands behind your back? Fighting the system, or sulking around the office out and aggravating…