Conversion Marketing Methodology

To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…

Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls. Step two: Purchase a truck-full of rakes and a heavy duty forklift for the cash that’s going to pile up, sit back in your late 18th…

A book called CMO Thought Leaders: The Rise of the Strategic Marketer, published recently by global conglomerate Booz Allen Hamilton, uses interviews with CMOs and other marketing experts to scope the sea-changes successful marketers will…

MarketingExperiments has always maintained that the display URL is a very important part of creating an effective ad. Our research over the years indicated that simply adding a www to the beginning of the display URL or capitalizing the…

Let’s suppose you have taken a few marketing courses and have created a fundamentally sound webpage with all the bells and whistles . . . clear headline, natural eyepath, low friction, credibility indicators, etc. And let’s suppose with 2%…

Eric Stockton, VP of Education at MarketingExperiments, recently flew down to sunny Miami to teach Affiliate Summit attendees how to apply and optimize subtle changes to their landing pages. The Power of Small Changes Tested was excerpted…

The most underused and powerful incentive is free shipping. People hate to pay shipping and always think you’re making money on those costs. Our upcoming brief on incentives shows you the science, the math, and the art of using incentives.…

We’re all familiar with friction as the force that tends to slow down moving objects. The amount of friction an object experiences is a factor of the medium through which it is moving. Well, we can think of the movement of visitors…

Sounds a little scary. The point is that any online sales page, or sequence of pages, includes some friction. That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…

We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower…

We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information: We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…

That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device? Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets…

Web page designers and writers often struggle between loading a page with plenty of information and choices, or keeping it clean and simple. Which approach works best and gives you the best conversion rates and highest revenues? Should…

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that…

A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

Following is a PDF of the Presentation from yesterday's research call: Video for the Web 3.0 - Research Project Overview It will give you an overview of what we went over, in case anyone missed it. Also, you can click here for the audio:…