Conversion Marketing Methodology

Here are some interesting figures from a story on InternetRetailer.com Visitors returning to a web site are eight times more likely to make an online purchase than new visitors, according to new data from WebSideStory Inc. During the first…

Here’s another question that came in a few days ago. Someone wanted to know what the best practice is for changing the color or appearance of a text link after it has been clicked. Our Director Optimization, Jimmy Ellis, wrote up this…

This is another question raised during our teleconference call on Wednesday. We were looking at before and after versions of an offer page we had optimized. On both versions the “buy now” button appeared only at the end of the sales…

As you may already know, every couple of weeks we hold a 60 minute teleconference call during which we share some of our most recent research results. Our next call is on the topic of optimizing landing pages. We have quite a bit of new…

Seth Godin is a strong proponent of big ideas. He likes it when smart insights takes a company into territory that is way beyond the ordinary. So it was interesting to see his post this morning about the value of process. He argues that…

If you ask the question among a group of web designers and developers, the most frequent answer you are likely to get is, “Not me.” A recent piece in emarketer waxes lyrical about the continuing growth of broadband. Here is an excerpt from…

There was an interesting article in USA Today a few days back. They quoted, among other points, the following from a study by the Nielsen Norman Group. “Individuals read Web pages in an "F" pattern. They're more inclined to read longer…

Some things happen online at a dizzying speed and, unless you have the advantage of being the “first-mover”, it will cost you a lot to catch up. However, other things happen quite slowly. One of these slowly emerging trends is people’s…

I was reading a blog this morning, saw a linked article title that seemed interesting, and clicked through to the site. The site, as you can see below, was the Financial Times. I suppose one should anticipate the likelihood of being…

In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…

Making changes to key web pages can sometimes be a major production, involving a number of people, or groups of people. Once everyone is sitting down together, it’s tempting to talk only about making dramatic changes...if only to justify…

As with all good things, one can go too far when it comes to optimization. A friend of mine was telling me how she regularly receives emails from a company offering a free weekly software download. Quite often she clicks through to the…

We have created this blog for a number of reasons. But the driving force behind it was the desire to share Q&A from out teleconference clinics. If you have ever taken part in one of our phone clinics, you’ll know that we invite…