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Conversion Marketing Methodology

More Evidence of the Power of Small Changes

In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…

Page Weight

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cqw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…

Offer Pricing

Related Brief: How to Test and Optimize Your Pricing: You can listen to a recording of a clinic on this subject here: Windows Media Audio RealMedia As part of our research, we have prepared a review of the best Internet resources on…

Site Design 2 Tested

So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

Site Design

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…