Conversion Marketing Methodology

Marketers, we've got some good news: You don't need to fear the "fold" any longer. (Tell your designers, too.)

Dion Jones, director of online marketing for Richter7, center, reviews a landing page with Boris Grinkot, analyst, MarketingExperiments The test is over, the scores are in, and I'm happy to say that the vast majority of the students at our…

Until you are the best choice for your ideal customer, you do not deserve to exist in the marketplace. That was just one of the interesting suppositions the students of Dr. Flint McGlaughlin heard this morning during the first day of the…

We received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site's conversion rate by 69% after he implemented the recommendations from our recent Web Clinic. (See optimized version, right,…

One of my favorite “Flintisms” is a warning against “unsupervised thinking.” In essence, it means that when a visitor gets to your landing page, it should be easy to find what they really want. Make sure they know they’re on the right…

FADE IN: GENERIC OFFICE CUBICLE — DAY A man, shopping online for a high-end product. We see flash cuts between the man’s face—looking increasingly aggravated—and his computer screen, showing dozens of similar Web sites, each one just as…

Yesterday I attended an internal training session that Dr. Flint McGlaughlin presented to the MarketingExperiments sciences, partner services, and journal teams. Our session focused on the current conversion path (from a home page, to…

Budgets are tight. Bosses are telling their employees that "nice-to-do" conferences and non-essential training and travel are out until further notice. So here are two things to consider when deciding how best to spend that tight marketing…

Those who regularly attend our Webinars and read our briefs might enjoy seeing pictures of the talented team behind the voices and the research. These pictures were taken last month at the MarketingSherpa email summit in Miami. MECLABS CEO…

After our Feb. 20th Webinar where we optimized five Landing Pages submitted by our subscribers (you can read the journal brief here), we got several suggestions like this for future topics: “Linking emails to Landing Pages. What you should…

For the past two years, this blog has featured several contributors and a variety of voices. And in the months ahead, we’ll be doing even more -- with the blog, our Research Briefs, and our Web Clinics. You already know the Marketing…

We received a nice note last week from Eric Stevenson, who runs AXcess News. Eric submitted his co-brandnews.com Landing Page for live optimization at our last Webinar on Feb. 6th, and immediately began implementing our suggestions:…

There was a TV ad that ran years ago. Though the product being flogged has been lost in the sands of time (the sands in my mind, anyway), the tag line was “Always buy the best and you’ll never be disappointed.” Research published last…

The Landing Page optimization advice in our next free brief is too good to save till Monday's email, so I’m going to give you a couple of thousand dollars worth today. Jimmy Ellis’s, Aaron Rosenthal’s, and Flint McGlaughlin’s analysis of…

I was really impressed by both the number of attendees and the quality of the questions and professional opinions we received from our audience yesterday at the “Optimizing Your Landing Pages” Webinar. We had over 1,200 marketers register…

Consumers trust what their peers say about your business, your product, your service, more than they trust you. If you haven’t looked at consumer reviews of your product or service lately, better man-up and face your public: Negative…

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…

While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…