Conversion Marketing Methodology

In our recent webinar for the ADMA, "Optimise Your Online Marketing ROI," we discussed the art of communicating with your customer on your website. We also optimized a handful of participants' sites to demonstrate how communicating with…

For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...

In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…

This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.

In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.

While we're working on the interviews and follow-ups that we'll be posting later here and in the MarketingExperiments Journal, you can find real-time bits and pieces from the workshop via our Twitter feed (@MktgExperiments) and ...

Right now, marketers are working harder than ever to avoid making strategic optimization mistakes. For marketers, there are many lessons to be drawn from a story on This American Life.

For our most recent clinic, our team focused solely on B2B landing pages, examining the strengths and weaknesses of several pages. You can now access the full clinic here.

The final post of a five-part series on B2B landing pages. Analyst Heather Andruk reviewed this landing page for CPLUS, submitted by WSI B2B marketing for our Feb. 25 live optimization web clinic.

The fourth post of a five-part series on B2B landing pages. Analyst Adam Lapp reviewed this landing page, submitted by Nteractive for our Feb. 25 live optimization web clinic.

Part four of a five-part series on B2B landing pages. Analyst Corey Trent reviewed this landing page, submitted by Aventiv for our Feb. 25 live optimization web clinic.

Part two of a five-part series on B2B landing pages. Senior researcher Boris Grinkot reviewed this landing page, submitted by Carbis.com for our Feb. 25 live optimization web clinic.

Part one of a five-part series on B2B landing pages. Senior analyst Gina Townsend reviewed this landing page, submitted by SolaceSystems.com for our Feb. 25 live optimization web clinic.

We had a little fun with our recent B2C landing page optimization web clinic: a contest with multiple winners, audience voting, additional content on the blog, and a game show angle. Here's the wrap-up ...