Marketing Optimization: Are you tracking website optimization ROI?
Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.
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Landing Page Optimization: Color emphasis change increases clickthrough 81%
In this MarketingExperiments blog post, learn how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website…
Lead Generation: 6 steps to correctly setting customers’ expectations
Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…
Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course
In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.
Web Usability: People don’t need many options, they need the right options
Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.
When Should You Reveal Price?
Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…
Landing Page Optimization: Simple color change increases conversion 10%
When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Read further to learn how the MECLABS research team used a background color test on a landing page to increase account…
Online Marketing Testing: A research manager’s view of balancing risk and reward
Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.
Product Pricing: 4 tips for communicating price in your marketing
In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…
Web Usability: When should you avoid navigation?
Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…
[Video] Landing Page Optimization: Tips when making a radical redesign decision
Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…
Marketing Optimization: The 3 phases of evidence-based marketing
In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.
The Usability Myth
Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…
Web Usability: The Squint Technique and other insights from your peers
In the recent Web clinic, Flint McGlaughlin, Managing Director, MECLABS, discussed Web usability, and how it relates to conversion optimization. Read on for insights from your peers about this topic and how they apply their own unique…
Marketing Questions: Making claims for new products, e-commerce landing pages
In this MarketingExperiments blog post, we answer some of the questions we ran out of time to answer during the previous Web clinic, "Converting PPC Traffic." Read on to hear questions from your peers and learn about establishing…
Marketing Management: Can you create a marketing factory?
In the MarketingSherpa Executive Guide to Marketing Personnel, marketers indicated a challenge in a scarcity of skilled individuals in their marketing departments. To overcome this issue, marketers would benefit from using a patented,…
Marketing Efficiency: Conversion optimization is the science of doing marketing better
With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.
Mobile Marketing: 59% did not perform any mobile testing or optimization
According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…
Homepage Optimization: Further test ideas for a page that converts 4 times higher
Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…
Conversion Optimization: The MarketingExperiments year in review
In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…