Discover What Really Works In Optimization

Form Optimization: The importance of communicating value before making the “ask”

Linda Johnson Nov 27, 2017 0

If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.

Value Proposition

Conversing with the Customer: Beware of using too many nouns

Linda Johnson Nov 21, 2017 1

Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...

A/B Testing

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Daniel Burstein Nov 14, 2017 0

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we…

Conversion Marketing

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…

A/B Testing

7 Lessons for Testing with Limited Data and Resources

John Jordan Nov 7, 2017 12

The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are…

Value Proposition

How a Nonprofit Leveraged a Value Proposition Workshop to See a 136% Increase in Conversions

Arren Mills Oct 20, 2017 0

Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership Summit, and they gained a 136% increase in conversions and 1,182 additional registrations.

Conversion Marketing

How to Think About Email Capture Forms Like a Customer

Paul Cheney Oct 10, 2017 3

What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?

Conversion Marketing

Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

Linda Johnson Sep 26, 2017 2

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you…

Value Proposition

Clarifying Your Marketing Objective: The danger of asking “how?” too soon

Linda Johnson Sep 21, 2017 0

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish…

Conversion Marketing

Marketing is Not About Making Claims; it’s About Fostering Conclusions

Paul Cheney Sep 21, 2017 0

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers…

Previous 1 … 11 12 13 14 15 … 160 Next