Discover What Really Works In Optimization

The Hypothesis and the Modern-Day Marketer

Adam Lapp Sep 7, 2017 2

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And…

Conversion Marketing

The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity

Linda Johnson Sep 5, 2017 1

Flint McGlaughlin shares three principles that FreedomCare, and marketers like you, can utilize to overcome this obstacle to conversion — lack of clarity.

Conversion Marketing

Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel

Linda Johnson Aug 28, 2017 0

In this Quick Win Clinic, the customer's momentum, while traveling up the sales funnel, quickly slows down after giving the first few micro-yes(s), because a very large "yes" is being asked of them too soon — to install something on their…

Value Proposition

Leveraging Compelling Stories: How to draw out your value proposition from your company’s story

Annie Summerall Aug 21, 2017 0

Watch this Quick Win Clinic to get tips on how to leverage your company’s story to help you connect with your audience and boost conversion rates.

Value Proposition

6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

Daniel Burstein Aug 17, 2017 3

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

Value Proposition

Optimizing Forms: How to increase the perceived value for your customers

Linda Johnson Aug 14, 2017 2

A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.

Value Proposition

The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was Featured in a USA Today…

Daniel Burstein Aug 9, 2017 2

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…

Conversion Marketing

When Not to Optimize: Getting into the high-performance zone for conversion optimization

Linda Johnson Aug 7, 2017 0

While optimizing an insurance company's homepage, we learn that time and money would be better spent building a new page from scratch.

Value Proposition

Optimizing Homepages: How a clear objective can increase conversion

Linda Johnson Jul 31, 2017 3

In this Quick Win Clinic, Flint McGlaughlin looks at a homepage that has no clear objective. Its visitors become lost somewhere in between the disjointed pictures, ads, video and phrases. Watch now to get ideas for clarifying a homepage's…

Conversion Marketing

Effective CTAs: How the thought sequence of a call-to-action affects landing page performance

Linda Johnson Jul 24, 2017 0

In this Quick Win Clinic, Flint McGlaughlin optimizes a webpage that provides marriage counseling. The CTA is in a prominent position but fails to achieve significant conversion because the micro-yes sequence was ignored.

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