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Mobile Marketing: 59% did not perform any mobile testing or optimization

Daniel Burstein Jan 4, 2013 4

According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

A/B Testing

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

Jon Powell Nov 16, 2012 7

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

Digital Analytics

Marketing Analytics: 6 simple steps for interpreting your data

Lauren Pitchford Nov 7, 2012 0

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

Conversion Marketing

Conversion Rate: Average website conversion rates, by industry

Daniel Burstein Nov 2, 2012 10

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Social Marketing

Launch and Learn: How marketers can keep up in a real-time world

Daniel Burstein Oct 24, 2012 4

Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…

Value Proposition

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Digital Analytics

Validity Threats: How we could have missed a 31% increase in conversions

Daniel Burstein Oct 10, 2012 0

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Webinar Testing: Slight title change produces 45% increase in clickthrough rate

Daniel Burstein Oct 8, 2012 6

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…

A/B Testing

Customer Theory: How we learned from a previous test to drive a 40% increase in CTR

Daniel Burstein Sep 28, 2012 3

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Conversion Marketing

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Daniel Burstein Aug 15, 2012 1

With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…

Value Proposition

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0

Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.

A/B Testing

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work

Paul Cheney May 18, 2012 4

Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.

Conversion Marketing

Conversion Rate Optimization: Building to the Ultimate Yes

Daniel Burstein Apr 30, 2012 3

To achieve an ultimate yes, or a marketing conversion, you must lead customers through a series of micro-yes(s). Read on for a breakdown of each element that plays a role in securing a micro-yes for the decision points in the marketing…

Value Proposition

Customer Value: The 4 essential levels of value propositions

Daniel Burstein Apr 27, 2012 7

To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…

Conversion Marketing

Landing Page Optimization: Easy landing page changes that have improved results for your peers

Daniel Burstein Apr 23, 2012 1

To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…

Lead Generation

Conversion Rate Optimization: Minor changes reduce cost per conversion 52.9%

Daniel Burstein Apr 16, 2012 3

By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…

Value Proposition

Transparent Marketing: How to make your product claims credible … not incredible

Daniel Burstein Apr 2, 2012 5

Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…

Conversion Marketing

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13

We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.

Value Proposition

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0

Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…

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