Not every test ends in a flawless success story. Learn from the presentation Ryan Hutchings, Director of Marketing, VacationRoost, gave at MarketingSherpa MarketingExperiments Web Optimization Summit 2014 about the importance of retesting…

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the…

This MarketingExperiments Blog post features three tests from our sister publication's, MarketingSherpa, newsletter case studies. Read on to find out more about A/B split tests on email campaigns, landing pages and paid search efforts.

List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.

Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…

B2B marketing isn’t the only business model that needs lead nurturing. High-involvement purchases like cars and insurance policies need the help of a salesperson to close the deal. Read on for four tips for online salespeople when…

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…

Testing and optimization is not a one-off process. By continuing to test marketing elements, you can eventually achieve that “ultimate lift.” This MarketingExperiments Blog post highlights a series of tests across multiple digital marketing…

Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…

PPC ads are often a missed opportunity when it comes to utilizing paid search as a channel. Read about how a recent PPC ad experiment can show you how to better use testing and optimization to help you understand your customers’ needs and…

At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process. Read this MarketingExperiments Blog post for five steps you can…

While having a suboptimal webpage can often be thought of as “losing money as we speak,” it is important to take the time to complete what we call the “discovery phase.” Read this MarketingExperiments Blog post to learn three steps you…

Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process. Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…

At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments Blog post to learn about behind-the-scenes creation of the Live Test that launched at Summit.

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads. Watch this brief video excerpt from his presentation to learn more…

Radical redesigns can make it difficult to isolate specific elements contributing to the results of a test. Inherently, you just don't know what you did to the radically redesigned page that made it any better and that insight may be lost…

Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that…