Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.

Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.

A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.

By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…

Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.

A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…

When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…

Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…

With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made…

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…