It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…

The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are…

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And…

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their…

Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with customer understanding As with any…

The developers were behind the game Air Patriots on almost every mobile app store talk about 5 a/b tests they ran inside their app and what they learned.

Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…

How do you take the MECLABS conversion heuristic and create a feasible optimization and testing plan? This infographic walks you through the process step-by-step.

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.