• Likes
  • Followers
  • Subscribers

Trending

  • The Implied Value Proposition: Three ways to transform your sales copy
  • Accelerating Lead Capture: Four psychological keys that transform conversion rates
  • Design Layout: How to structure your web page or email for maximum conversion
  • Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
  • The Marketer as Philosopher, Episode 3
    The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
  • Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
  • The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info into insight
  • Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
  • The Marketer as Philosopher
    Episode 1: Become a Force for the Good
  • How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketer Vs Machine
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Search results for “PPC”
  • Page 7
Conversion Marketing

Mobile Marketing: 59% did not perform any mobile testing or optimization

Daniel Burstein Jan 4, 2013 4
According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1
In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…
A/B Testing

A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption

Jon Powell Nov 16, 2012 7
Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.
Digital Analytics

Marketing Analytics: 6 simple steps for interpreting your data

Lauren Pitchford Nov 7, 2012 0
After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.
Conversion Marketing

Conversion Rate: Average website conversion rates, by industry

Daniel Burstein Nov 2, 2012 10
Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.
Social Marketing

Launch and Learn: How marketers can keep up in a real-time world

Daniel Burstein Oct 24, 2012 4
Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…
Value Proposition

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0
Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.
Digital Analytics

Validity Threats: How we could have missed a 31% increase in conversions

Daniel Burstein Oct 10, 2012 0
Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Webinar Testing: Slight title change produces 45% increase in clickthrough rate

Daniel Burstein Oct 8, 2012 6
Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…
A/B Testing

Customer Theory: How we learned from a previous test to drive a 40% increase in CTR

Daniel Burstein Sep 28, 2012 3
Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…
Conversion Marketing

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Daniel Burstein Aug 15, 2012 1
With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…
Value Proposition

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.
A/B Testing

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work

Paul Cheney May 18, 2012 4
Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.
Conversion Marketing

Conversion Rate Optimization: Building to the Ultimate Yes

Daniel Burstein Apr 30, 2012 3
To achieve an ultimate yes, or a marketing conversion, you must lead customers through a series of micro-yes(s). Read on for a breakdown of each element that plays a role in securing a micro-yes for the decision points in the marketing…
Value Proposition

Customer Value: The 4 essential levels of value propositions

Daniel Burstein Apr 27, 2012 7
To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…
Conversion Marketing

Landing Page Optimization: Easy landing page changes that have improved results for your peers

Daniel Burstein Apr 23, 2012 1
To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…
Lead Generation

Conversion Rate Optimization: Minor changes reduce cost per conversion 52.9%

Daniel Burstein Apr 16, 2012 3
By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…
Value Proposition

Transparent Marketing: How to make your product claims credible … not incredible

Daniel Burstein Apr 2, 2012 5
Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…
Conversion Marketing

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13
We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.
Value Proposition

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0
Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…
Previous 1 … 5 6 7 8 9 … 17 Next

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

Marketer Vs Machine

We need to train the marketer to train the machine.

Watch Now >>

Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

See Course >>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

The 21 Psychological Elements that Power Effective Web Design

Get the Tool

To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2023 - MECLABS Institute. All Rights Reserved.

Sign in
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
Sign in

Recover your password.

A password will be e-mailed to you.