The effort and money invested in your marketing is predicated on understanding your customers all of the time. If you don’t deliver a message that alleviates their pain or helps them achieve a goal, then what good is it? Read on to learn…

According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…

When it comes to using pop-ups, many marketers turn to them as a tool for solving issues of engagement. But, are pop-ups effective for lead generation? Read on to learn more about a recent pop-up chat test that increased conversion 120%.

Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…

In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.

In this MarketingExperiments blog post, learn the three phases of evidence-based marketing. Use the tips from this post as well as the related resources to improve your own marketing efforts to rely on science, not a gut feeling.

Testing and optimizing elements of your PPC ad campaigns can increase conversion significantly when done strategically. Read further to learn how the MECLABS Research team used strategic keyword placement and an A/B split test to achieve a…

Cost doesn’t just exist where monetary transactions exist. When you ask prospects for information, there will be an associated cost. To optimize your form fields to mitigate these costs will require everyone who works on your marketing to…

In this MarketingExperiments blog, learn from one marketer's efforts to improve their email marketing by examining a step-by-step guide of their email copy. The results of these tests generated a 400% increase in CTR. These impressive tests…

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.