You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I…

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…

As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…

You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed…

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…

In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what” and contemplate the reasons for the various elements of brand collateral, images, call to actions, and testimonials we…

Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. Yet, simplicity is not always a key to effective website…

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…