The rising tide of “green marketing” tactics is unavoidable as customers increasingly demand new environmentally friendly products and services.
But, does a green marketing campaign really have an impact on customer purchases?
In this Web clinic, the MECLABS research team explored the results of a recent experiment that put green marketing to the test.
The team also revealed four key questions every marketer should ask themselves when utilizing green marketing tactics.
Credits:
Presenters
Ben Filip
Austin McCraw
Lauren Pitchford
Writers
Paul Cheney
Austin McCraw
Jon Powell
Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett