Don’t Waste Your Value Proposition
It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
The number one threat to conversion
Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing…
2008 Internet Marketing Strategy
We're pleased with what we've been able to share with you during 2007: research results that anyone can use to…
Examples of Good Value Propositions
We regularly receive copies of Value Propositions but good ones are just not very common. Companies would be much…
Marketer’s Intuition Revisited
A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what…
An Apprentice’s Search for a Good Value Proposition – Part #4
It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here…
Marketer’s intuition tested: what the latest MarketingExperiments clinic revealed
The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when…
Why do visitors abandon landing pages?
One of our students recently asked that great question.
Given that different business models can expect different…
How’s Your Marketer’s Intuition?
If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to…
Happy Black Monday! Will you get your share of $700 million today?
If the media are right, many employers many not see as much productive output from their computer-bound employees…
Landing Page Optimization
Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct…
An Apprentice’s Search for a Good Value Proposition – Part #3
I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has…
Is your company naughty or nice? Consumers want to know before buying
When’s the last time you read consumer reviews about your company, products, or services? What about your…
An Apprentice’s Search for a Good Value Proposition – Part #2
I have some bad news and good news.
The bad news is that you probably don’t have a good value proposition. I…
Landing Page Optimization
Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or…
An Apprentice’s Search for a Good Value Proposition – Part #1
The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated…
Mobile marketing strategy in 2008: The race for tiny space
So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp…
MarketingExperiments Webinar
In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the…
MarketingExperiments Webinar
In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the…
Widgets and gadgets: Virtual swag for the social network masses
Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia,…