An Apprentice’s Search for a Good Value Proposition – Part #1
The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated…
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- The Implied Value Proposition: Three ways to transform your sales copy
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- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Mobile marketing strategy in 2008: The race for tiny space
So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp…
MarketingExperiments Webinar
In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the…
MarketingExperiments Webinar
In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the…
Widgets and gadgets: Virtual swag for the social network masses
Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia,…
Lead Generation
Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync…
Landing Page Optimization
How can you avoid sending conflicting messages about your value proposition and protect your landing pages from…
Proximity Search: Slifter Promises to Unleash the Local Market
Ultra-personal ad floggers promise to push hand-crafted, micro-targeted messages to all of your subscription media,…
Funnel Analysis – Optimizing Conversion Rate
Monitoring conversion rate for your subscription products is as important as monitoring the subscription path…
Landing Page Optimization Tested
We approached the study of Friction by asking and then answering the following three key questions:
The…
Landing Page Optimization Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.…
Comparison Shopping Gets Granular
If you sell a product online, you already know how shoppers can check out your prices and the quality of your…
Home Page Design – Basics
By Gaby DiazStrategy Analyst, Marketing Experiments
The home page is probably one of the most complicated pages…
Optimizing Site Design
We examine how technology itself can present barriers to conversion.
The architecture we use to manage our…
Optimizing Site Design
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and…
Essential Metrics for Online Marketers
How to create a simple metrics dashboard to track what really matters.
You can listen to a recording of this…
An era of descriptive domain names
In a recent article in the Wall Street Journal it is said...
“Most people now search for Web sites using a…
How carefully do you listen to what your site users want?
As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon…
Optimizing Landing Pages
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
The power of authenticity…
We have spoken about the need for transparent marketing a number of times in this blog.
Then yesterday a surprise…