What to Include on Your Home Page
One of our subscribers wrote in with this question about page layout:
"We are at the early stages of building a…
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- The Implied Value Proposition: Three ways to transform your sales copy
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- Design Layout: How to structure your web page or email for maximum conversion
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- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
The Power of Small Changes
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Does having a clear vision help your company succeed?
In response to Wednesday’s teleconference call, one of our listeners, Michael Madden, wrote in with an interesting…
Feedback on our Value Proposition Teleconference
Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been…
Optimizing Subscription Pathways
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
March 15 Clinic Notes
NOTES:
To view the notes as they are added, please refresh this page when instructed to do so.
Business Success…
In Search of a Value Proposition
If you had just ten words with which to describe why people should buy your company’s products or services, what…
March 1 Clinic Notes
NOTES:
These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed…
Using Descriptive Domain Names & Page Descriptions
This is our first post based on a question from one of our subscribers. The question was emailed in and the writer…
Business Plan Competition
Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition.…
Marketer’s Intuition
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Domain/Product Name Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
PPC Search Campaigns
Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day…
Online Competitive Analysis
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Subscription Revenue
This research brief will answer the following questions:
What are the benefits of offering pre-paid or…
Linking Strategies
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d=parent.frames.document; n=n.substring(0,p);}…
Avoiding Unprofitable PPC Campaigns
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this…
Welcome Message Sequence
This research brief will answer the following questions:
What is an email welcome message sequence?…
Landing Pages
We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here:…
Ideal Subscription Paths
We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this…