How good is your customer service “after hours”?
There’s a wonderful post and image over at the Church of the Customer blog.
It points out that the Hilton Hotel…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
What’s the best text to use on your “Buy Now” buttons?
This question was raised during our teleconference call on landing pages yesterday.
It’s a good question.
There…
May 10 Clinic Notes
NOTES:
These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be…
A quick update on credibility indicators…
In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing…
A nice award for this blog…and the issue of credibility indicators.
First, a thank you to the editors of 60SecondIdeas.com.
They selected the Marketing Experiments Blog as one of…
Control over your brand online? What control?
In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate…
Perhaps trash content sites are not a thing of the past after all
In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply…
Marketing is a System, not an Event.
So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week.
We agree.
All too often…
April 26 Clinic Notes
NOTES:
These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event…
Your Brand is What You are. Not What You Say.
Martin Lindstrom has written an interesting piece on branding.
He talks about three rocks, of similar…
In Search of a Value Proposition
You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions…
Does Your Web Site Deliver What Your Visitors Want?
There’s a piece on the BBC site about a recent survey by Jupiter Research and marketing firm iProspect. They came…
In Search of a Value Proposition for a Pet Jewelry Business
Here’s a question that was sent to us by one of our subcribers:
“I listened to your value proposition segment…
Has Google Found a Way to Recognize Trash-Content Sites?
One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites.…
What Quality of Customer Experience Do You Provide?
I came across an interesting set of statistics in an article by Jim Barnes.
Here’s an excerpt from his article:
A…
What to Include on Your Home Page
One of our subscribers wrote in with this question about page layout:
"We are at the early stages of building a…
The Power of Small Changes
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Does having a clear vision help your company succeed?
In response to Wednesday’s teleconference call, one of our listeners, Michael Madden, wrote in with an interesting…
Feedback on our Value Proposition Teleconference
Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been…
Optimizing Subscription Pathways
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…