When did you last conduct a competitive analysis?
We have written before about the importance of identifying and communicating a unique value proposition for your…
Trending
- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Another point of view on choosing a product or domain name…
In a previous post I talked about our research findings on choosing a strong product or domain name.
In general we…
If your site pages don’t add value…be prepared to fall in organic search…
In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content…
Site Headlines Tested
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Optimizing Landing Pages 2006
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
How good is your customer service “after hours”?
There’s a wonderful post and image over at the Church of the Customer blog.
It points out that the Hilton Hotel…
What’s the best text to use on your “Buy Now” buttons?
This question was raised during our teleconference call on landing pages yesterday.
It’s a good question.
There…
May 10 Clinic Notes
NOTES:
These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be…
A quick update on credibility indicators…
In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing…
A nice award for this blog…and the issue of credibility indicators.
First, a thank you to the editors of 60SecondIdeas.com.
They selected the Marketing Experiments Blog as one of…
Control over your brand online? What control?
In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate…
Perhaps trash content sites are not a thing of the past after all
In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply…
Marketing is a System, not an Event.
So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week.
We agree.
All too often…
April 26 Clinic Notes
NOTES:
These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event…
Your Brand is What You are. Not What You Say.
Martin Lindstrom has written an interesting piece on branding.
He talks about three rocks, of similar…
In Search of a Value Proposition
You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions…
Does Your Web Site Deliver What Your Visitors Want?
There’s a piece on the BBC site about a recent survey by Jupiter Research and marketing firm iProspect. They came…
In Search of a Value Proposition for a Pet Jewelry Business
Here’s a question that was sent to us by one of our subcribers:
“I listened to your value proposition segment…
Has Google Found a Way to Recognize Trash-Content Sites?
One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites.…
What Quality of Customer Experience Do You Provide?
I came across an interesting set of statistics in an article by Jim Barnes.
Here’s an excerpt from his article:
A…