Lead Generation
Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Landing Page Optimization
How can you avoid sending conflicting messages about your value proposition and protect your landing pages from…
Proximity Search: Slifter Promises to Unleash the Local Market
Ultra-personal ad floggers promise to push hand-crafted, micro-targeted messages to all of your subscription media,…
Funnel Analysis – Optimizing Conversion Rate
Monitoring conversion rate for your subscription products is as important as monitoring the subscription path…
Landing Page Optimization Tested
We approached the study of Friction by asking and then answering the following three key questions:
The…
Landing Page Optimization Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.…
Comparison Shopping Gets Granular
If you sell a product online, you already know how shoppers can check out your prices and the quality of your…
Home Page Design – Basics
By Gaby DiazStrategy Analyst, Marketing Experiments
The home page is probably one of the most complicated pages…
Optimizing Site Design
We examine how technology itself can present barriers to conversion.
The architecture we use to manage our…
Optimizing Site Design
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and…
Essential Metrics for Online Marketers
How to create a simple metrics dashboard to track what really matters.
You can listen to a recording of this…
An era of descriptive domain names
In a recent article in the Wall Street Journal it is said...
“Most people now search for Web sites using a…
How carefully do you listen to what your site users want?
As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon…
Optimizing Landing Pages
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
The power of authenticity…
We have spoken about the need for transparent marketing a number of times in this blog.
Then yesterday a surprise…
When did you last conduct a competitive analysis?
We have written before about the importance of identifying and communicating a unique value proposition for your…
Another point of view on choosing a product or domain name…
In a previous post I talked about our research findings on choosing a strong product or domain name.
In general we…
If your site pages don’t add value…be prepared to fall in organic search…
In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content…
Site Headlines Tested
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Optimizing Landing Pages 2006
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…