When did you last conduct a competitive analysis? Nick Usborne Jun 6, 2006 0 We have written before about the importance of identifying and communicating a unique value proposition for your…
Another point of view on choosing a product or domain name… Nick Usborne Jun 2, 2006 0 In a previous post I talked about our research findings on choosing a strong product or domain name. In general we…
If your site pages don’t add value…be prepared to fall in organic search… Nick Usborne Jun 1, 2006 0 In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content…
Value Proposition Site Headlines Tested Editorial Staff May 25, 2006 1 We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Value Proposition Optimizing Landing Pages 2006 Editorial Staff May 23, 2006 0 We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
How good is your customer service “after hours”? Nick Usborne May 19, 2006 0 There’s a wonderful post and image over at the Church of the Customer blog. It points out that the Hilton Hotel…
What’s the best text to use on your “Buy Now” buttons? Nick Usborne May 11, 2006 3 This question was raised during our teleconference call on landing pages yesterday. It’s a good question. There…
Value Proposition May 10 Clinic Notes Landon Calabello May 10, 2006 1 NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be…
A quick update on credibility indicators… Nick Usborne May 10, 2006 0 In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing…
A nice award for this blog…and the issue of credibility indicators. Nick Usborne May 5, 2006 0 First, a thank you to the editors of 60SecondIdeas.com. They selected the Marketing Experiments Blog as one of…
Control over your brand online? What control? Nick Usborne May 2, 2006 0 In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate…
Perhaps trash content sites are not a thing of the past after all Nick Usborne May 1, 2006 0 In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply…
Marketing is a System, not an Event. Nick Usborne Apr 28, 2006 0 So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often…
Value Proposition April 26 Clinic Notes Landon Calabello Apr 26, 2006 0 NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event…
Your Brand is What You are. Not What You Say. Nick Usborne Apr 26, 2006 1 Martin Lindstrom has written an interesting piece on branding. He talks about three rocks, of similar…
Value Proposition In Search of a Value Proposition Editorial Staff Apr 25, 2006 0 You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions…
Does Your Web Site Deliver What Your Visitors Want? Nick Usborne Apr 13, 2006 0 There’s a piece on the BBC site about a recent survey by Jupiter Research and marketing firm iProspect. They came…
In Search of a Value Proposition for a Pet Jewelry Business Nick Usborne Apr 12, 2006 0 Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment…
Has Google Found a Way to Recognize Trash-Content Sites? Nick Usborne Apr 11, 2006 0 One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites.…
What Quality of Customer Experience Do You Provide? Nick Usborne Apr 7, 2006 1 I came across an interesting set of statistics in an article by Jim Barnes. Here’s an excerpt from his article: A…