B2B Success Stories
If we had used "638% gain" in this clinic's title, would you have believed it?
One of our featured B2B marketers…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Piñatas, donkeys and … usability? What party games and landing pages have in…
Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing…
Do videos need a value proposition?
Many marketers assume that putting a video on a landing page is going to automatically lift conversions. As much as…
B2C Success Stories
Give a man an optimized landing page and he converts for a day.
Teach a man how to optimize his own landing…
What’s working now in optimization
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that…
Landing Page Optimization: Goldline International
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages…
Special Live Optimization Clinic
Regardless of what the best practices for Spanish-speaking websites might…
Overcoming friction and anxiety: Suitable optimization suggestions for Men’s…
Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several…
Surprise Winners
Optimization best practices don't come with an iron-clad guarantee.
Enter the "wild card" — the unknown…
The pitfalls of personas? They’re no substitute for a clear value…
Each week one of our analysts will review a landing page and make recommendations for optimization and testing.
B2B Landing Pages
B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages,…
Email Optimization
How aggressive are your email marketing goals for the year ahead?
Are you optimistic about growing your…
Optimizing Offer Page
One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards…
2009 Marketing Blueprint
It's easy to fall into a rut with optimization and testing.
Over time, as you discover which tactics and best…
Lessons Learned
To discover what really works in optimization, our team is constantly
running tests and conducting…
Lessons Learned
To discover what really works in optimization, our team is constantly running tests and conducting experiments.…
The last word on value propositions … for now
Our second clinic on value propositions focused on examples and live optimization and is now available online in…
Ecommerce Holiday Playbook
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.
While your…
Clinic Notes: Optimizing your value proposition
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web…
Powerful Value Propositions
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask…