Optimizing Offer Page
One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
2009 Marketing Blueprint
It's easy to fall into a rut with optimization and testing.
Over time, as you discover which tactics and best…
Lessons Learned
To discover what really works in optimization, our team is constantly
running tests and conducting…
Lessons Learned
To discover what really works in optimization, our team is constantly running tests and conducting experiments.…
The last word on value propositions … for now
Our second clinic on value propositions focused on examples and live optimization and is now available online in…
Ecommerce Holiday Playbook
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.
While your…
Clinic Notes: Optimizing your value proposition
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web…
Powerful Value Propositions
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask…
Optimizing your value proposition — resources for today’s clinic and…
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition…
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can…
Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject…
Optimizing PPC Ads
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of…
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To…
What you need to know about using video online
We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some…
Clarity Trumps Persuasion
Our June 25 Web Clinic looked beyond our various formulas and heuristics and focused on one vital principle:…
Practical marketing advice for a flagging economy
Watching how companies react to shifting market forces can tell you a lot about their leadership.
In a downturn,…
Filling The Pipeline
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing…
Sustainable, ethical optimization
We know from a November 2007 BBMG survey that if products are of equal price and quality, consumers are more likely…
Optimizing eCommerce Websites
At MarketingExperiments, our research shows that the highest performing site pages match exactly the motivation…
Finding the Ideal Incentive
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate…