Optimizing PPC Ads
Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But…
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- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
How to Test Your Value Proposition Using a PPC Ad
Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value…
Good Marketing: How your peers brought joy to the world (and their boss)
The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move…
Value Prop: Is there true value in your marketing proposition?
Creating an effective value proposition is often a tough task for marketers. But even when you think you got it…
Images vs. Copy
When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal…
Marketing Career: Can you explain your job to a six-year-old?
Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few…
Marketing Career: How to become an indispensable asset to your company (even in a…
You might be an expert at marketing your company, your brand, your products…but how good are you at marketing…
Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web…
Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of…
Anti-crowdsourcing: On (not) getting marketing ideas from your customers
Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and…
Landing Page Optimization: Clean air or a free backpack? (Which is the bigger…
When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…
Debate Team (Part 3): Does the future of media companies, ad agencies, and content…
Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or…
Online Marketing and Advertising: How your peers provide and communicate value to…
What is the most important aspect of communicating value to customers/prospective customers? Here what your peers…
Web Page Optimization: In search of a value proposition as fast and reliable as…
Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex…
Becoming An Entrepreneur: Factors to consider when launching an Internet-based…
Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro…
Optimizing Landing Pages
Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry…
One-to-One Marketing at Four Levels
One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south…
One-to-One Marketing: The true promise of Dynamic Offer-Content Customization
How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…
Optimizing Landing Pages
Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry…
Transparent Marketing: A slice of honesty from Domino’s Pizza
Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your…
Clarity Trumps Persuasion
While marketers invest the majority of their time and budgets on areas deeper down in the funnel,…