Value Proposition Optimizing PPC Ads Editorial Staff Jan 26, 2011 0 Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But…
Value Proposition How to Test Your Value Proposition Using a PPC Ad Austin McCraw Jan 19, 2011 5 Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value…
Value Proposition Good Marketing: How your peers brought joy to the world (and their boss) Daniel Burstein Dec 20, 2010 2 The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move…
Value Proposition Value Prop: Is there true value in your marketing proposition? Daniel Burstein Dec 3, 2010 5 Creating an effective value proposition is often a tough task for marketers. But even when you think you got it…
Value Proposition Images vs. Copy Editorial Staff Nov 18, 2010 0 When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal…
Value Proposition Marketing Career: Can you explain your job to a six-year-old? Daniel Burstein Sep 27, 2010 3 Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few…
Value Proposition Marketing Career: How to become an indispensable asset to your company (even in a… Daniel Burstein Sep 17, 2010 13 You might be an expert at marketing your company, your brand, your products…but how good are you at marketing…
Value Proposition Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web… Daniel Burstein Aug 20, 2010 2 Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of…
Value Proposition Anti-crowdsourcing: On (not) getting marketing ideas from your customers Daniel Burstein Aug 18, 2010 3 Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and…
Value Proposition Landing Page Optimization: Clean air or a free backpack? (Which is the bigger… Boris Grinkot Aug 16, 2010 7 When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…
Value Proposition Debate Team (Part 3): Does the future of media companies, ad agencies, and content… Daniel Burstein Aug 13, 2010 0 Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or…
Value Proposition Online Marketing and Advertising: How your peers provide and communicate value to… Daniel Burstein Aug 6, 2010 2 What is the most important aspect of communicating value to customers/prospective customers? Here what your peers…
Value Proposition Web Page Optimization: In search of a value proposition as fast and reliable as… Jon Powell Jul 16, 2010 6 Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex…
Value Proposition Becoming An Entrepreneur: Factors to consider when launching an Internet-based… Bob Kemper Jul 12, 2010 5 Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro…
Value Proposition Optimizing Landing Pages Editorial Staff Jun 24, 2010 0 Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry…
Value Proposition One-to-One Marketing at Four Levels Editorial Staff Jun 17, 2010 0 One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south…
Value Proposition One-to-One Marketing: The true promise of Dynamic Offer-Content Customization Bob Kemper Jun 2, 2010 3 How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…
Value Proposition Optimizing Landing Pages Editorial Staff May 6, 2010 0 Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry…
Value Proposition Transparent Marketing: A slice of honesty from Domino’s Pizza Daniel Burstein Mar 1, 2010 16 Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your…
Value Proposition Clarity Trumps Persuasion Editorial Staff Dec 16, 2009 1 While marketers invest the majority of their time and budgets on areas deeper down in the funnel,…