Testing to Find Your Aha Moment for Value Proposition
It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Hidden Value: What buried treasure are you ignoring in your marketing?
Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has…
How to Achieve a 232% Lift
Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.…
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value…
The Most Effective Calls-to-Action
Think for a moment about the calls-to-action on your landing pages and in your emails.
Are they generating…
Value Proposition
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing…
Value Proposition: 3 steps for laying your value prop testing groundwork
One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to…
Optimizing for Multiple Personas
Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization…
How You Can Use Email to Discover the Essence of Your Value Proposition
What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the…
Value Proposition: How do you create an effective value prop?
In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition.…
Marketing Career: Don’t overlook these 4 marketing fundamentals
Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the…
The Web as a Living Laboratory
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as…
Value Proposition: A simple spreadsheet to help you categorize your products’…
Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to…
Value Proposition Optimization: 5 simple steps to discovering your value…
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to…
Credibility: 9 elements that help make your marketing claims more believable
Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and…
Value Proposition: Congress has a value exchange problem … do your marketing…
For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they…
Value Proposition: Why do customers act?
Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to…
Value Proposition: 3 lessons to learn from the Microsoft Surface campaign
All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further…
Value Prop Testing: 17% increase in open rate from a subject line test
Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read…
How Do Website Colors Impact Conversion?
Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web…