Value Proposition: Congress has a value exchange problem … do your marketing…
For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Value Proposition: Why do customers act?
Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to…
Value Proposition: 3 lessons to learn from the Microsoft Surface campaign
All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further…
Value Prop Testing: 17% increase in open rate from a subject line test
Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read…
How Do Website Colors Impact Conversion?
Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web…
Value Proposition Development: 5 insights to help you discover your value prop
A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you.…
Value Proposition Testing: 64% of marketers say landing pages are most effective
Landing pages are the most effective method for testing value propositions, according to recent research from…
Discovering Your Value Proposition
Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you,…
Landing Page Optimization: Identify and express why I should buy from you
Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a…
Homepage Optimization Applied
Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that.
The…
Value Proposition: 3 worksheets to help you craft, express and create derivative…
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces.…
Nonprofit Marketing: How a long, ugly page generated 274% more revenue
Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still…
Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you…
Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected.…
15 Years of Marketing Research in 11 Minutes
Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of…
The 2 Most Important Words in Marketing
To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint…
Customer Value: The 4 essential levels of value propositions
To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your…
Transparent Marketing: How to make your product claims credible … not incredible
Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product…
Competitive Messaging: Tell your customers what you can’t do
Your products or services will not be right for every consumer. But, when you actually help your customers find the…
Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012
Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing…
Headlines on Deadlines (Part 2): How to consistently write effective headlines…
Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a…