Perception vs. Reality in the Eyes of a Decision Maker
Conveying the value of your product or service is an important, and challenging, aspect of marketing. Overcoming an…
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The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
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- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Landing Page Optimization: Leveraging perception to tip the value scale (Part 1)
This MarketingExperiments Blog post features another look at a recent Web clinic on a landing page split test that…
Value Proposition: 4 key questions to help you slice through hype
Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises…
Online Optimization: Testing value prop to grow your tribe
When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and…
Value Proposition: Which of your value claims is most appealing to new customers?
At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments…
Testing to Find Your Aha Moment for Value Proposition
It can be so easy to assume you know what your customer wants. The key to discovering your value proposition is to…
Hidden Value: What buried treasure are you ignoring in your marketing?
Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has…
How to Achieve a 232% Lift
Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.…
Web Optimization: How to get your customers to say heck yes!
For e-commerce marketers, and many marketers with a subscription-based business, delivering an effective value…
The Most Effective Calls-to-Action
Think for a moment about the calls-to-action on your landing pages and in your emails.
Are they generating…
Value Proposition
Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing…
Value Proposition: 3 steps for laying your value prop testing groundwork
One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to…
Optimizing for Multiple Personas
Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization…
How You Can Use Email to Discover the Essence of Your Value Proposition
What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the…
Value Proposition: How do you create an effective value prop?
In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition.…
Marketing Career: Don’t overlook these 4 marketing fundamentals
Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the…
The Web as a Living Laboratory
According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as…
Value Proposition: A simple spreadsheet to help you categorize your products’…
Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to…
Value Proposition Optimization: 5 simple steps to discovering your value…
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to…
Credibility: 9 elements that help make your marketing claims more believable
Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and…