How to Avoid Losing the Value of Your Value Proposition
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Direct vs. Indirect Creative: Which ad is better?
Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach…
How Design Impacts User Experience: Reducing anxiety by infusing your page with…
With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn…
Direct from the Source: What a value proposition is, what it isn’t and the 5…
Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer
Defining your value proposition is an important element in determining your marketing message. This…
Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing
The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a…
4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner
This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing…
Marketing Classics: Four principles from the book that changed David Ogilvy’s life
This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude…
Special Live Optimization Session (with Flint McGlaughlin)
Getting into the mind of your customer is essential in forming your site pages and leading them toward saying "yes"…
Conversion Factors That Impact Your Online Marketing
Why do people say "yes" to your offer? Any time there is an ask for something, whether you are asking people to…
Co-creation: The next realization of value-based marketing
Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and…
Customer Anxiety: One element of the MECLABS Conversion Heuristic explained
Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some…
Value Proposition
One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect…
Perception vs. Reality in the Eyes of a Decision Maker
Conveying the value of your product or service is an important, and challenging, aspect of marketing. Overcoming an…
Landing Page Optimization: Leveraging perception to tip the value scale (Part 1)
This MarketingExperiments Blog post features another look at a recent Web clinic on a landing page split test that…
Value Proposition: 4 key questions to help you slice through hype
Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises…
Online Optimization: Testing value prop to grow your tribe
When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and…
Value Proposition: Which of your value claims is most appealing to new customers?
At Web Optimization Summit 2014, the audience helped to create a real-time test. Read this MarketingExperiments…