Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results

Read on to learn from a study by a furniture industry comparing the effects of two marketing communication…

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to…

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate…

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven…

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally…

What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think…

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and…

Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…

While generating the maximum exposure isn’t always the first thing your product development team thinks about when…

In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…

When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout,…

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's…