Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and…

Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…

While generating the maximum exposure isn’t always the first thing your product development team thinks about when…

In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…

When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout,…

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's…

Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to…

You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem…

Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach…

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn…

Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five…

In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack…

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the…