Value Proposition A Webpage is a Conversation Annie Summerall Jul 6, 2017 1 The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a…
Value Proposition How The Micro-Yes Sequence Can Help You Generate More Leads and Sales Arren Mills Jun 5, 2017 0 The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a…
Value Proposition The Prospect’s Perception Gap Paul Cheney May 1, 2017 0 Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the…
Value Proposition Your Landing Page Needs an Ultimate Reason to Maximize Conversion Paul Cheney Apr 13, 2017 1 Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific…
Value Proposition A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value… Daniel Burstein Feb 17, 2017 0 Identifying and clearly communicating an effective value proposition can lead to significant business success. But…
Value Proposition Optimizing Course Product Pages Paul Cheney Jan 23, 2017 0 As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of…
Value Proposition The Most Shared MarketingExperiments Content of 2016 Paul Cheney Jan 5, 2017 0 Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on…
Value Proposition Optimizing Software Landing Pages Paul Cheney Dec 22, 2016 0 Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that…
Value Proposition Advice From Three Digital Marketing Experts on Building Your Budget Paul Cheney Dec 15, 2016 0 “Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint…
Value Proposition Do Rotating Sliders Work? Paul Cheney Dec 6, 2016 0 Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of…
Value Proposition Marketing Needs English Majors: 3 Highly marketable business skills that English… Paul Cheney Nov 4, 2016 0 I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from…
Value Proposition Repeatable Brand Strategy Editorial Staff Jun 23, 2016 0 What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could…
Value Proposition Value Proposition: Avoiding the curse of the ‘Why Bother Brand’ Daniel Burstein May 5, 2016 0 Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive…
Value Proposition Value Force: How to win on value proposition and not just price Daniel Burstein Apr 11, 2016 1 Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s…
Value Proposition Value Focus: Which aspect(s) of your product should your marketing emphasize? Daniel Burstein Mar 31, 2016 0 There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a…
Value Proposition Consumer Reports Value Proposition Test: What you can learn from a 29% drop in… Daniel Burstein Mar 21, 2016 0 Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a…
Value Proposition Appeal: Does your value proposition actually make customers say, “I want this… Daniel Burstein Mar 7, 2016 0 The top reason startups fail is that there is no market need for the product or service they are offering. Read on…
Value Proposition How to Identify and Overcome Your Marketing Blind Spot Andrea Johnson Mar 3, 2016 0 Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing…
Value Proposition Value Prop: Three Super Bowl commercials that nailed the “Only Factor” Ken Bowen Feb 11, 2016 0 In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or…
Value Proposition Customer Co-Production: How one furniture company tested self-assembly messaging… Liva LaMontagne Feb 1, 2016 0 Read on to learn from a study by a furniture industry comparing the effects of two marketing communication…