Value Proposition Personalized Messaging Tested Editorial Staff Aug 20, 2015 0 What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the…
Value Proposition A/B Split Testing: How to use the right test progression to get customer… David Green Aug 17, 2015 0 Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…
Value Proposition Service Recovery: 3 ways that Audible uses its cancellation path to encourage… Ken Bowen Aug 13, 2015 0 As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…
Value Proposition Creating Product Names to Maximize Digital Exposure Gregory Hamilton Aug 3, 2015 0 While generating the maximum exposure isn’t always the first thing your product development team thinks about when…
Value Proposition Why Selfishness Is the Key to Successful Marketing Joey Taravella Jul 9, 2015 0 In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…
Value Proposition The Baskerville Experiment: Font and its influence on our perception of truth Ken Bowen Jun 25, 2015 0 When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout,…
Value Proposition Value Proposition: Lessons from interviews with 50 business leaders Daniel Burstein Jun 22, 2015 1 “It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and…
Value Proposition Branded Design Tested Editorial Staff Jun 18, 2015 0 Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on…
Value Proposition Does Brand Help or Hinder Conversion? The answer is “yes” Andrea Johnson Jun 18, 2015 2 Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a…
Value Proposition How Communicating Value Led to a 30% Increase in Overall Site Revenue Joey Taravella Jun 11, 2015 1 The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…
Value Proposition Harnessing Customer Motivation Editorial Staff May 21, 2015 0 The motivation driving a customer up your sales funnel is the most influential decision in whether or not they…
Value Proposition Understanding Your Customer’s Story: How one company increased conversion 104% by… Andrea Johnson May 21, 2015 2 Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's…
Value Proposition Process-Level Value Proposition: How marketing can leverage the value it creates Daniel Burstein May 18, 2015 0 Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to…
Value Proposition How to Avoid Losing the Value of Your Value Proposition Shaniah McGlaughlin May 11, 2015 2 You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem…
Value Proposition Direct vs. Indirect Creative: Which ad is better? Austin McCraw Apr 20, 2015 0 Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach…
Value Proposition How Design Impacts User Experience: Reducing anxiety by infusing your page with… Jessica Lorenz Apr 13, 2015 9 With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn…
Value Proposition Direct from the Source: What a value proposition is, what it isn’t and the 5… Brian Carroll Mar 30, 2015 5 Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five…
Value Proposition Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,… Ken Bowen Mar 23, 2015 0 In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack…
Value Proposition Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,… Ken Bowen Mar 19, 2015 4 This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the…
Value Proposition Value Prop: How Radio Shack lost its way by losing sight of its ideal customer Ken Bowen Mar 16, 2015 1 Defining your value proposition is an important element in determining your marketing message. This…