Personalized Messaging Tested
What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the…
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
A/B Split Testing: How to use the right test progression to get customer…
Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…
Service Recovery: 3 ways that Audible uses its cancellation path to encourage…
As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…
Creating Product Names to Maximize Digital Exposure
While generating the maximum exposure isn’t always the first thing your product development team thinks about when…
Why Selfishness Is the Key to Successful Marketing
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…
The Baskerville Experiment: Font and its influence on our perception of truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout,…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and…
Branded Design Tested
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on…
Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a…
How Communicating Value Led to a 30% Increase in Overall Site Revenue
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…
Harnessing Customer Motivation
The motivation driving a customer up your sales funnel is the most influential decision in whether or not they…
Understanding Your Customer’s Story: How one company increased conversion 104% by…
Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's…
Process-Level Value Proposition: How marketing can leverage the value it creates
Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to…
How to Avoid Losing the Value of Your Value Proposition
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem…
Direct vs. Indirect Creative: Which ad is better?
Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach…
How Design Impacts User Experience: Reducing anxiety by infusing your page with…
With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn…
Direct from the Source: What a value proposition is, what it isn’t and the 5…
Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer
Defining your value proposition is an important element in determining your marketing message. This…