How to Identify and Overcome Your Marketing Blind Spot
Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Value Prop: Three Super Bowl commercials that nailed the “Only Factor”
In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or…
Customer Co-Production: How one furniture company tested self-assembly messaging…
Read on to learn from a study by a furniture industry comparing the effects of two marketing communication…
Discover the Power of the “Only Factor” to Drive Conversion
Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.
Exclusivity: Do your product and offer stand out from the competition?
What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to…
Calling All Writers and Marketers: Write the most effective copy for this Consumer…
Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate…
Ecommerce Marketing Research: To be truly successful, you must step out of the…
Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven…
Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”
In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally…
The Honor of Marketing: Connecting real people to real value
What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think…
Value Proposition: How a local business doubled its space in 9 months
Value-based marketing can be challenging. It involves discovering what customers really want, creating products and…
Personalized Messaging Tested
What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the…
A/B Split Testing: How to use the right test progression to get customer…
Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…
Service Recovery: 3 ways that Audible uses its cancellation path to encourage…
As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…
Creating Product Names to Maximize Digital Exposure
While generating the maximum exposure isn’t always the first thing your product development team thinks about when…
Why Selfishness Is the Key to Successful Marketing
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…
The Baskerville Experiment: Font and its influence on our perception of truth
When optimizing our pages, typeface can often get overlooked in favor of more obvious elements such as page layout,…
Value Proposition: Lessons from interviews with 50 business leaders
“It’s no longer selling, it’s engaging in a way that matters.” At Email Summit 2015, Jose Palomino, Founder and…
Branded Design Tested
Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on…
Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a…
How Communicating Value Led to a 30% Increase in Overall Site Revenue
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…