Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive…
Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Value Force: How to win on value proposition and not just price
Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s…
Value Focus: Which aspect(s) of your product should your marketing emphasize?
There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a…
Consumer Reports Value Proposition Test: What you can learn from a 29% drop in…
Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a…
Appeal: Does your value proposition actually make customers say, “I want this…
The top reason startups fail is that there is no market need for the product or service they are offering. Read on…
How to Identify and Overcome Your Marketing Blind Spot
Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing…
Value Prop: Three Super Bowl commercials that nailed the “Only Factor”
In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or…
Customer Co-Production: How one furniture company tested self-assembly messaging…
Read on to learn from a study by a furniture industry comparing the effects of two marketing communication…
Discover the Power of the “Only Factor” to Drive Conversion
Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.
Exclusivity: Do your product and offer stand out from the competition?
What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to…
Calling All Writers and Marketers: Write the most effective copy for this Consumer…
Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate…
Ecommerce Marketing Research: To be truly successful, you must step out of the…
Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven…
Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”
In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally…
The Honor of Marketing: Connecting real people to real value
What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think…
Value Proposition: How a local business doubled its space in 9 months
Value-based marketing can be challenging. It involves discovering what customers really want, creating products and…
Personalized Messaging Tested
What motivates donors to give? What inspires your customers to clickthrough some emails but send others to the…
A/B Split Testing: How to use the right test progression to get customer…
Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates.…
Service Recovery: 3 ways that Audible uses its cancellation path to encourage…
As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to…
Creating Product Names to Maximize Digital Exposure
While generating the maximum exposure isn’t always the first thing your product development team thinks about when…
Why Selfishness Is the Key to Successful Marketing
In order to best communicate as marketers, we need to sometimes slow down and ask the “why” we are doing the “what”…