How The Micro-Yes Sequence Can Help You Generate More Leads and Sales
The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
The Prospect’s Perception Gap
Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the…
Your Landing Page Needs an Ultimate Reason to Maximize Conversion
Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific…
A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value…
Identifying and clearly communicating an effective value proposition can lead to significant business success. But…
Optimizing Course Product Pages
As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of…
The Most Shared MarketingExperiments Content of 2016
Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on…
Optimizing Software Landing Pages
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that…
Advice From Three Digital Marketing Experts on Building Your Budget
“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.
Flint…
Do Rotating Sliders Work?
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of…
Marketing Needs English Majors: 3 Highly marketable business skills that English…
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from…
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could…
Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive…
Value Force: How to win on value proposition and not just price
Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s…
Value Focus: Which aspect(s) of your product should your marketing emphasize?
There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a…
Consumer Reports Value Proposition Test: What you can learn from a 29% drop in…
Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a…
Appeal: Does your value proposition actually make customers say, “I want this…
The top reason startups fail is that there is no market need for the product or service they are offering. Read on…
How to Identify and Overcome Your Marketing Blind Spot
Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing…
Value Prop: Three Super Bowl commercials that nailed the “Only Factor”
In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or…
Customer Co-Production: How one furniture company tested self-assembly messaging…
Read on to learn from a study by a furniture industry comparing the effects of two marketing communication…
Discover the Power of the “Only Factor” to Drive Conversion
Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.