Does Brand Help or Hinder Conversion? The answer is “yes”
Does brand truly drive revenue for every company — even if it’s not Google, Nike or Apple — or is it just a…
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- The Implied Value Proposition: Three ways to transform your sales copy
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- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
How Communicating Value Led to a 30% Increase in Overall Site Revenue
The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the…
Harnessing Customer Motivation
The motivation driving a customer up your sales funnel is the most influential decision in whether or not they…
Understanding Your Customer’s Story: How one company increased conversion 104% by…
Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's…
Process-Level Value Proposition: How marketing can leverage the value it creates
Sometimes it's the little things that set you apart from your competitors in your customers' minds. Read on to…
How to Avoid Losing the Value of Your Value Proposition
You have the perfect value proposition, but you're still not seeing the results you were expecting. The problem…
Direct vs. Indirect Creative: Which ad is better?
Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach…
How Design Impacts User Experience: Reducing anxiety by infusing your page with…
With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn…
Direct from the Source: What a value proposition is, what it isn’t and the 5…
Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer,…
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer
Defining your value proposition is an important element in determining your marketing message. This…
Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing
The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a…
4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner
This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing…
Marketing Classics: Four principles from the book that changed David Ogilvy’s life
This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude…
Special Live Optimization Session (with Flint McGlaughlin)
Getting into the mind of your customer is essential in forming your site pages and leading them toward saying "yes"…
Conversion Factors That Impact Your Online Marketing
Why do people say "yes" to your offer? Any time there is an ask for something, whether you are asking people to…
Co-creation: The next realization of value-based marketing
Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and…
Customer Anxiety: One element of the MECLABS Conversion Heuristic explained
Let’s face it – when you ask someone to do something, such as make a purchase on your website, there may be some…
Value Proposition
One challenge in marketing is understanding the difference between the perception of a prospect (what the prospect…