The Power of Perceived Value: Discover how a well-marketed banana & roll of…
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Ask MarketingExperiments: How do I (quickly) write value-infused headlines?
Very few headlines will be about the primary value proposition of the overall company. You can further optimize…
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to…
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Pricing Strategy: Leveraging customer psychology to maximize average customer…
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create…
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
The Myth of the Brand Promise
How do you strengthen a struggling brand?
Rebranding is a quick fix. But that's like painting a house instead…
Value Sequencing Decider Graphic
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand…
Value Proposition: How to find the best expression of your value
How to determine the most effective answer to why customers should choose your product.
The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need…
We've all been there before. You go online to order something from a well-known brand but can't figure out how to…
Conversing with the Customer: Beware of using too many nouns
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands…
How a Nonprofit Leveraged a Value Proposition Workshop to See a 136% Increase in…
Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership…
Clarifying Your Marketing Objective: The danger of asking “how?” too soon
In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for…
Leveraging Compelling Stories: How to draw out your value proposition from your…
Watch this Quick Win Clinic to get tips on how to leverage your company’s story to help you connect with your…
6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have…
Optimizing Forms: How to increase the perceived value for your customers
A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at…
The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was…
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league…
Optimizing Homepages: How a clear objective can increase conversion
In this Quick Win Clinic, Flint McGlaughlin looks at a homepage that has no clear objective. Its visitors become…
The Only Factor: The key to high-performing webpages
When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three…