Headlines on Deadlines (Part 1): How to consistently write effective headlines…
When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly…
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The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
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The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Landing Page Optimization: How to plan a radical redesign so you get a lift AND a…
Any time you start changing more than one element in an ad, page or process, you start making interpretation and…
Anxiety: Use privacy as a competitive advantage
Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead…
Marketing Optimization: What your peers learned this year about Adwords, the…
In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research…
Value Proposition: Revealing hidden value in your products and offers
While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true…
Value Proposition: The key to improving agency and vendor performance
In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web…
Marketing Career: Why a value proposition makes marketing “good”
Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do…
B2B Marketing: You don’t have to be CEO to move the needle with a value…
Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any…
B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin
Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I…
Marketing Optimization: Measuring the potential force of your value proposition
We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the…
Online Reviews: How to start discovering your value proposition with Yelp
Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day…
Value Proposition: A free worksheet to help you win arguments in any meeting
Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you…
Customer Value: 4 tips for crafting segmented value propositions
Different people like your company for different reasons. This is part of the difficulty in crafting an effective…
Value Proposition: How headlines helped lead to a nearly 29% conversion boost
Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of…
Value Proposition: How to use social media to help discover why customers buy from…
Discovering your company's value proposition is probably the most difficult part of effective messaging. But social…
Internal Marketing: The 3 people you must sell to in your own office
While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally…
Shopping Carts Optimized
Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most…
Value Proposition: Our research team answers your questions
At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express…
Do You Have the Right Value Proposition?
Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal…
Value Proposition: How your peers find the most effective value prop
At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential…