Discovering Your Value Proposition
Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you,…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Landing Page Optimization: Identify and express why I should buy from you
Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a…
Homepage Optimization Applied
Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that.
The…
Value Proposition: 3 worksheets to help you craft, express and create derivative…
Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces.…
Nonprofit Marketing: How a long, ugly page generated 274% more revenue
Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still…
Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you…
Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected.…
15 Years of Marketing Research in 11 Minutes
Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of…
The 2 Most Important Words in Marketing
To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint…
Customer Value: The 4 essential levels of value propositions
To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your…
Transparent Marketing: How to make your product claims credible … not incredible
Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product…
Competitive Messaging: Tell your customers what you can’t do
Your products or services will not be right for every consumer. But, when you actually help your customers find the…
Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012
Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing…
Headlines on Deadlines (Part 2): How to consistently write effective headlines…
Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a…
Headlines on Deadlines (Part 1): How to consistently write effective headlines…
When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly…
Landing Page Optimization: How to plan a radical redesign so you get a lift AND a…
Any time you start changing more than one element in an ad, page or process, you start making interpretation and…
Anxiety: Use privacy as a competitive advantage
Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead…
Marketing Optimization: What your peers learned this year about Adwords, the…
In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research…
Value Proposition: Revealing hidden value in your products and offers
While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true…
Value Proposition: The key to improving agency and vendor performance
In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web…
Marketing Career: Why a value proposition makes marketing “good”
Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do…