Optimizing Landing Pages
Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry…
Trending
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Transparent Marketing: A slice of honesty from Domino’s Pizza
Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your…
Clarity Trumps Persuasion
While marketers invest the majority of their time and budgets on areas deeper down in the funnel,…
Surprising Wins from 2009
We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and…
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced…
How many ping pong balls are on your landing page?
While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a…
Optimizing PPC campaigns to boost conversions, ROI
With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at…
Optimizing Your Ecommerce Site
Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz …
B2B Success Stories
If we had used "638% gain" in this clinic's title, would you have believed it?
One of our featured B2B marketers…
Piñatas, donkeys and … usability? What party games and landing pages have in…
Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing…
Do videos need a value proposition?
Many marketers assume that putting a video on a landing page is going to automatically lift conversions. As much as…
B2C Success Stories
Give a man an optimized landing page and he converts for a day.
Teach a man how to optimize his own landing…
What’s working now in optimization
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that…
Landing Page Optimization: Goldline International
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages…
Special Live Optimization Clinic
Regardless of what the best practices for Spanish-speaking websites might…
Overcoming friction and anxiety: Suitable optimization suggestions for Men’s…
Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several…
Surprise Winners
Optimization best practices don't come with an iron-clad guarantee.
Enter the "wild card" — the unknown…
The pitfalls of personas? They’re no substitute for a clear value…
Each week one of our analysts will review a landing page and make recommendations for optimization and testing.
B2B Landing Pages
B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages,…
Email Optimization
How aggressive are your email marketing goals for the year ahead?
Are you optimistic about growing your…