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While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…

To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…

The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when using intuition to pick what works best when it comes to Web optimization. Yet the very nature of Web site and email…

One of our students recently asked that great question. Given that different business models can expect different bounce rates (visitors decided to hit the back button or otherwise ignored your Call to Action), what are some of the top…

If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to tune in. Dr. Flint McGlaughlin is going to cover a lot of marketing ground, including subscription incentives, retail, ad…

I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP…

If the media are right, many employers many not see as much productive output from their computer-bound employees today, Black Monday. Online shopping today is supposed to be the equivalent of millions of Americans shopping downtown, at…

When’s the last time you read consumer reviews about your company, products, or services? What about your environmental record, or the way you treat your employees and suppliers? Are you making the world a better place every day or are you…

MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…

So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…

Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia, Google and Slide.com the new, killer way to reach the upscale audience in social networks who are bailing out of old-school media…

Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls. Step two: Purchase a truck-full of rakes and a heavy duty forklift for the cash that’s going to pile up, sit back in your late 18th…

In the Internet world of a billion information fire hoses, where you can drink as much as you want anytime you want or drown trying, media giants NY Times and CNN have both dumped the idea of charging online subscription fees to view their…

Google said this week they are expanding their AdWords service, offering businesses the chance to place ads next to cell phone search results. They are also rolling out a new Adsense for Mobile service, where contextual ads will appear on…

Today the blog's about online search. Searching for aviator Steve Fossett that is. If you’ve been incommunicado for some reason for the past two weeks, aviation pioneer and record holder Steve Fossett disappeared in the Nevada desert 11…

A book called CMO Thought Leaders: The Rise of the Strategic Marketer, published recently by global conglomerate Booz Allen Hamilton, uses interviews with CMOs and other marketing experts to scope the sea-changes successful marketers will…

It’s a good time to be in the ultra-personal, targeted ad business: Sexy, sultry behavioral marketing has AOL, Time-Warner, Yahoo, Google, and Microsoft all digging deep in Nomex-lined pockets to ensure they have a zaftig-share of…