Nine of ’09: You can increase email clickthrough rate…use Twitter for business…but you…
Here are the nine MarketingExperiments blog posts your peers found most valuable...
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Alumni Questions: Reliable case studies, SEO, and test design
An alumnus asks questions about reliable case studies, SEO, and test design...
Test Your Marketer’s Intuition: Landing Pages (Contest)
Which landing page performed the best? Test your marketer's intuition for a chance to win...
Face Your Fears: Why visitors really bounce from your site, part 3
If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...
Face Your Fears: Why visitors really bounce from your site, part 2
If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...
Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI
KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
Ask an Optimizer: How to guide visitor thinking
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…
No Unsupervised Thinking
From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion?
In our October 28 web clinic, we took a detailed…
Ask an Optimizer: How to structure and execute better tests
During our October 14 web clinic on overcoming testing obstacles, we fielded several questions on optimization testing, A/B and multivariate tests. We've distilled the best questions and answers for the latest edition of our Ask an…
Google adds more flexibility and intelligence to Analytics and Website Optimizer
At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...
Clinic notes: Ecommerce holiday playbook wrap-up
The driving force behind the award-winning GetElastic blog, Linda Bustos also knows our methodology inside-out. We were delighted to have Linda as a featured guest on our ecommerce holiday playbook clinic and now on our blog, with her…
What else can I test … to reduce shopping cart abandonment rate?
At our web clinics and optimization training workshops, two of the most frequent questions are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…
Conversion diagnosis: InterstateBatteries.com’s category page
The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...
Optimizing Headlines & Subject Lines
Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires.
Just like weak headlines.
Trying too hard to sell is one of the biggest mistakes we make with headlines…
Ask an Optimizer: How site speed can affect conversion rates
Our new Ask an Optimizer column addresses questions we've received through our website and from members of the MarketingExperiments Optimization LinkedIn Group. Today's question: Does anybody have experience with load speed impact on…
Affiliate marketing clinic study guide: 12 resources to get you going
For today's clinic, we're exploring affiliate marketing and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we've seen that can help those who are just starting…
How many ping pong balls are on your landing page?
While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.
Marketing tips and tricks: 5 posts packed with ideas
Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...
Friday five-pack: Our favorite marketing posts from the past week
After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…