Value Proposition

Optimizing PPC Ads

Editorial Staff 0
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants. The pay–per–click ads and landing…
Value Proposition

Email Optimization

Editorial Staff 0
Anyone who has set up an email campaign knows many factors need to be considered before hitting the Send button: Quality of leads and lists; segmenting and targeting; envelope fields; copy content and length; and…
Value Proposition

B2C Landing Pages

Editorial Staff 0
Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic. The focus was strictly B2C landing pages, a departure from our…
Email Marketing

Landing Page Confusion

Editorial Staff 0
We examine research findings to discover what factors determine the efficacy of online marketing email copy. Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers,…
Email Marketing

Email Marketing Tested

Editorial Staff 0
We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…
Value Proposition

Optimizing Site Design

Editorial Staff 0
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and expectations increases conversion to sale. EDITOR'S NOTE: This is a 1,500-word version ("Brief") of a 10,000-word live…

How do You Stop Shopping Cart Abandonment?

Adam Lapp 3
Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…
Value Proposition

Landing Pages

Editorial Staff 0
We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?clw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?clr The…