How a Nonprofit Leveraged a Value Proposition Workshop to See a 136% Increase in…
Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Clarifying Your Marketing Objective: The danger of asking “how?” too soon
In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for…
Leveraging Compelling Stories: How to draw out your value proposition from your…
Watch this Quick Win Clinic to get tips on how to leverage your company’s story to help you connect with your…
6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have…
Optimizing Forms: How to increase the perceived value for your customers
A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at…
The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was…
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league…
Optimizing Homepages: How a clear objective can increase conversion
In this Quick Win Clinic, Flint McGlaughlin looks at a homepage that has no clear objective. Its visitors become…
The Only Factor: The key to high-performing webpages
When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three…
A Webpage is a Conversation
The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a…
How The Micro-Yes Sequence Can Help You Generate More Leads and Sales
The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a…
The Prospect’s Perception Gap
Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the…
Your Landing Page Needs an Ultimate Reason to Maximize Conversion
Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific…
A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value…
Identifying and clearly communicating an effective value proposition can lead to significant business success. But…
Optimizing Course Product Pages
As marketers, the best possible way to sell a course is by doing the hard work of imagining for your customers. Of…
The Most Shared MarketingExperiments Content of 2016
Yes, yes. 2016 was a bad year. We get it.
But it wasn’t all bad. We published some fairly exciting stuff here on…
Optimizing Software Landing Pages
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that…
Advice From Three Digital Marketing Experts on Building Your Budget
“Management is doing things right; leadership is doing the right things,” according to Peter Drucker.
Flint…
Do Rotating Sliders Work?
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of…
Marketing Needs English Majors: 3 Highly marketable business skills that English…
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from…
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could…