2016

MECLABS (the parent research organization of MarketingExperiments) ran hundreds of tests in 2015. Learn from one of our Test Database Specialists the top two testing categories that emerged for increasing clickthrough and conversion rates.

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

Read on to learn from a study by a furniture industry comparing the effects of two marketing communication strategies to mitigate customer frustration with the co-production process.

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Copy editing can sometimes be an afterthought with some companies. Whenever you are producing content and campaigns for customers, make sure that it goes through a heavy round of editing to ensure your brand doesn't gain unwanted attention…

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…