2016

Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests…

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

How many positive claims should brands use to produce the most favorable impression of a product or service? Despite the logic that more positive claims about an object should lead to better impressions, a 2014 study found that when people…

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line –…

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge…

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other…

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute…

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing their marketing through the eyes of their customer. Read on to learn from Flint McGlaughlin's, Managing Director and CEO,…

In this post we examine tests that use both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…