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The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum…

Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating Anxiety? In this clinic we looked at two case studies where Landing Page elements that overcame the value inhibitors of…

Anyone who has set up an email campaign knows many factors need to be considered before hitting the Send button: Quality of leads and lists; segmenting and targeting; envelope fields; copy content and length; and…

This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis by Dr. Flint McGlaughlin, MarketingExperiments’ Director; Jimmy Ellis, Director of Optimization Research; and Aaron…

Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic. The focus was strictly B2C landing pages, a departure from our…

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by…

How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion Rate? Price is undeniably a strong factor in the conversion decision process, but what will a price change do to your bottom…

We're pleased with what we've been able to share with you during 2007: research results that anyone can use to optimize Landing Pages, PPC campaigns, search, emails, and testing itself. We sincerely hope you have benefited. In this…

A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesn’t seem scientific. It’s certainly not represented in our…

Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that a single change is typically a…

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on…

In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. This…

In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. Dr.…

Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync with your business model? Getting prospective customers to land on your pages is just the beginning. You may need to capture…

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value…

We have all probably designed a test Webpage or offer email that we expected to dramatically outperform the control and been stunned when performance is poor or the results come back inconclusive. What can you do to get significant…

It’s the nightmare scenario for any analyst or executive: Making what seems to be the right decision, only to find out it was based on false data. Through online optimization testing, we try to discover which webpage or email message…

How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI? Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the…

EDITOR'S NOTE: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Creating Effective Incentives We are all familiar with the concept of using incentives,…

We approached the study of Friction by asking and then answering the following three key questions: The Questions: What is sales process Friction? How does Friction in the sales process affect conversion? And, most importantly…