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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Value Proposition

Eric Coffman Mar 3, 2014 2

Developing a strategy for a solid value proposition test can be tough in the age of complex multichannel marketing campaigns, so read on to learn more about four things you should consider to help you find the ideal marketing channel that you can use aid your value proposition optimization efforts.

Value Proposition: 3 steps for laying your value prop testing groundwork

Eric Coffman Jan 2, 2014 4

One of the best ways to figure out which aspects of your products or services are perceived as most valuable is to test them on the open market. Learn the first three steps to take toward testing your value proposition to help uncover…

Value Proposition: How do you create an effective value prop?

Daniel Burstein Apr 10, 2013 0

In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…

Value Proposition: A simple spreadsheet to help you categorize your products’ value

Daniel Burstein Feb 27, 2013 8

Keeping customers in mind during all marketing efforts such as email sends, meetings and campaigns is important to rank your products’ value. Using the MarketingExperiments Value Proposition Spreadsheet in this blog, marketers can rank…

Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email…

John Tackett Feb 22, 2013 7

Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly. Read further to learn five steps…

Value Proposition: Congress has a value exchange problem … do your marketing offers?

Daniel Burstein Jan 18, 2013 7

For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.

Value Proposition: Why do customers act?

Daniel Burstein Nov 21, 2012 3

Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…

Value Proposition: 3 lessons to learn from the Microsoft Surface campaign

Courtney Eckerle Nov 12, 2012 3

All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further to learn three steps that can help you focus on your value proposition development efforts.

Value Proposition Development: 5 insights to help you discover your value prop

John Tackett Oct 29, 2012 3

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Value Proposition Testing: 64% of marketers say landing pages are most effective

Daniel Burstein Oct 22, 2012 0

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0

Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.

Customer Value: The 4 essential levels of value propositions

Daniel Burstein Apr 27, 2012 7

To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Value Proposition: The key to improving agency and vendor performance

Daniel Burstein Nov 14, 2011 1

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…

Marketing Career: Why a value proposition makes marketing “good”

Paul Cheney Oct 28, 2011 3

Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do you do if you’re a transparent marketer by nature, who is stuck in a company without a value proposition? Well, there are…

Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value…

Brad Bortone Oct 19, 2011 1

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

B2B Marketing: You don’t have to be CEO to move the needle with a value proposition

Daniel Burstein Oct 17, 2011 3

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin

Daniel Burstein Oct 10, 2011 2

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…

Marketing Optimization: Measuring the potential force of your value proposition

Brad Bortone Sep 26, 2011 1

We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define “value proposition,” much…

Online Reviews: How to start discovering your value proposition with Yelp

Paul Cheney Sep 12, 2011 6

Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day basis. But there are some people you can turn to for help: your customers. One of the places you can look for what your customers…

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