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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

In Search of a Value Proposition for a Pet Jewelry Business

Nick Usborne Apr 12, 2006 0

Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment online. I found it very helpful as I have been struggling with my value proposition for quite some time. I have read books on branding, etc. and still struggle. I was wondering if you could give me your opinion or feedback on my…

Feedback on our Value Proposition Teleconference

Nick Usborne Mar 16, 2006 0

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…

In Search of a Value Proposition

Nick Usborne Mar 10, 2006 0

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…

Value Prop: Is there true value in your marketing proposition?

Daniel Burstein Dec 3, 2010 5

Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

Linda Johnson Mar 20, 2020 0

Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.

Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

Linda Johnson Mar 18, 2020 0

Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Linda Johnson Mar 18, 2020 0

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Linda Johnson Jan 17, 2020 4

How to find and communicate the ideal incentive that will add bonus value to an offer

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…

Linda Johnson Jan 10, 2020 1

If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Daniel Burstein Nov 20, 2019 0

Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Linda Johnson Oct 11, 2019 1

Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.

Value Sequencing Decider Graphic

Daniel Burstein Mar 6, 2019 2

This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.

A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value Prop

Daniel Burstein Feb 17, 2017 0

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…

2015 Year in Testing: Lessons on value copy and friction

Micah Shull May 9, 2016 0

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

Value Focus: Which aspect(s) of your product should your marketing emphasize?

Daniel Burstein Mar 31, 2016 0

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Value Prop: Three Super Bowl commercials that nailed the “Only Factor”

Ken Bowen Feb 11, 2016 0

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…

How Communicating Value Led to a 30% Increase in Overall Site Revenue

Joey Taravella Jun 11, 2015 1

The goal of most marketers is conversion. Often other metrics like open rate and clickthrough are thrown by the wayside for the “all-powerful” conversion. However, it is important to consider all metrics for a potential learning, not just…

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3

Ken Bowen Mar 23, 2015 0

In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to…

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2

Ken Bowen Mar 19, 2015 4

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer

Ken Bowen Mar 16, 2015 1

Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…

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