Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Value Proposition: A free worksheet to help you win arguments in any meeting

Daniel Burstein Aug 24, 2011 9

Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you don't have one, it's obviously a little harder to do that. To help you craft your value proposition, we decided to create this worksheet for you...

Customer Value: 4 tips for crafting segmented value propositions

Jon Powell Aug 17, 2011 4

Different people like your company for different reasons. This is part of the difficulty in crafting an effective value proposition. How can you create a single, competitive value proposition that addresses all of your customers? In this…

Value Proposition: How headlines helped lead to a nearly 29% conversion boost

Brad Bortone Aug 12, 2011 4

Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of images, there will often remain a need for a powerful “hook” to further motivate a potential customer. In this post, see how…

Value Proposition: How to use social media to help discover why customers buy from you

Daniel Burstein Jul 23, 2011 3

Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…

Value Proposition: Our research team answers your questions

Daniel Burstein Apr 1, 2011 2

At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express their value proposition. We say it repeatedly, and that prompts questions from our audience. We can’t get to all of them, but we…

Value Proposition: How your peers find the most effective value prop

Daniel Burstein Mar 9, 2011 10

At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…

How to Test Your Value Proposition Using a PPC Ad

Austin McCraw Jan 19, 2011 6

Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…

Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS

Jon Powell Jul 16, 2010 6

Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…

Do videos need a value proposition?

Austin McCraw May 7, 2009 0

Many marketers assume that putting a video on a landing page is going to automatically lift conversions. As much as I wish that were true, results have shown otherwise. Your video can have the best production value, best talent, best…

The pitfalls of personas? They’re no substitute for a clear value proposition

Anna Jacobson Mar 13, 2009 0

Each week one of our analysts will review a landing page and make recommendations for optimization and testing.

The last word on value propositions … for now

Hunter Boyle Nov 25, 2008 0

Our second clinic on value propositions focused on examples and live optimization and is now available online in three formats for your convenience.

Clinic Notes: Optimizing your value proposition

Hunter Boyle Oct 21, 2008 4

Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...

Optimizing your value proposition — resources for today’s clinic and beyond

Hunter Boyle Oct 8, 2008 2

A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.

Value proposition showdown: Your company vs. your product or service

Hunter Boyle Sep 26, 2008 4

Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...

Don’t Waste Your Value Proposition

Austin McCraw Jan 24, 2008 0

It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

Examples of Good Value Propositions

Austin McCraw Jan 3, 2008 0

We regularly receive copies of Value Propositions but good ones are just not very common. Companies would be much more successful at Web site optimization and marketing campaigns—capitalizing in their respective markets—if only they could…

An Apprentice’s Search for a Good Value Proposition – Part #4

Austin McCraw Dec 13, 2007 0

It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here at MarketingExperiments ask a company to provide a value proposition for a webpage that we are trying to help them optimize,…

An Apprentice’s Search for a Good Value Proposition – Part #3

Austin McCraw Nov 13, 2007 1

I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has been helpful for formulating better value propositions. One really good question that has been asked so far is, “What do I…

An Apprentice’s Search for a Good Value Proposition – Part #2

Austin McCraw Nov 8, 2007 0

I have some bad news and good news. The bad news is that you probably don’t have a good value proposition. I mean that in the nicest way. But really, the more I learn about value propositions, the more I realize how many companies don’t…

An Apprentice’s Search for a Good Value Proposition – Part #1

Austin McCraw Oct 30, 2007 0

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

Previous 1 2 3 4 5 … 23 Next